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Optimal
merchandise
testing
with limited inventory
Chen, Li
;
Mersereau, Adam J.
;
Wang, Zhe
- In:
Operations research
65
(
2017
)
4
,
pp. 968-991
Persistent link: https://www.econbiz.de/10011739076
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2
Accurate Retail Testing of Fashion Merchandise: Methodology and Application
Fisher, Marshall
;
Rajaram, Kumar
- In:
Marketing Science
19
(
2000
)
3
,
pp. 266-278
method for resolving two key questions in
merchandise
testing
: (1) which stores to use for the test and (2) how to …
Persistent link: https://www.econbiz.de/10008789700
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