Search Results - subject:"Merchandising"

Environmentally sustainable apparel merchandising of recycled cotton-polyester blended garments : analysis of consumer preferences and purchasing behaviors

Pranta, Arnob Dhar; Rahaman, Md. Tareque; Repon, Md. … - In: Journal of open innovation : technology, market, and … 10 (2024) 3, pp. 1-13

-polyester blended clothing, with a particular emphasis on sustainable apparel merchandising. The use of recycled materials has drawn a … recycled cotton and polyester blends based apparel. Additionally, it aims to assess how well sustainable clothing merchandising …

Persistent link: https://www.econbiz.de/10015072098

The impact of model pose on consumer perceptions of price : a perceived-power perspective

Lee, Jeonggyu; Kim, Dong Hoo - In: Asia marketing journal 26 (2024) 3, pp. 145-155

Persistent link: https://www.econbiz.de/10015398987

Applying the triple coherence line to in-store marketing plans to increase private label market share

Garrido-Morgado, Álvaro; González-Benito, Óscar - In: Journal of retailing and consumer services 77 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014462202

The influence of key factors of visual merchandising on impulsive buying

Franjković, Jelena; Botkuljak, Marta; Dujak, Davor - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 18 (2022) 3, pp. 297-307

Persistent link: https://www.econbiz.de/10013450697

Linear and nonlinear shelf space allocation problems with vertical and horizontal bands

Czerniachowska, Kateryna; Lutosławski, Krzysztof; … - In: Journal of economics & management 44 (2022) 1, pp. 119-141

Aim/purpose - Shelf space is one of the most important tools for attracting customers' attention in a retail store. This paper aims to develop a practical shelf space allocation model with visible vertical and horizontal categories. and formulate it in linear and non-linear forms....

Persistent link: https://www.econbiz.de/10014324865

Heuristics for the shelf space allocation problem

Czerniachowska, Kateryna; Michalak, Krzysztof; Hernes, … - In: Opsearch : journal of the Operational Research Society … 60 (2023) 2, pp. 835-869

Persistent link: https://www.econbiz.de/10014383649

I'll try that, too : a field experiment in retailing on the effect of variety during display promotions

Sachse, Mareike; Oetzel, Sebastian; Klapper, Daniel - 2023

The effect of variety on consumer choice has been studied extensively, with some stream of literature showing the positive effects on choice and others arguing that too many alternatives may result in negative consequences (i.e., choice deferral or no purchase at all), often referred to as...

Persistent link: https://www.econbiz.de/10014481041

Unintended consequences of in-store technology for frontline employees : an empirics-first approach

Nanni, Anastasia; Ordanini, Andrea - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 129-149

Persistent link: https://www.econbiz.de/10015192986

Green merchandising of textiles and apparel in a circular economy : recent trends, framework, challenges and future prospects towards sustainability

Rahaman, Md. Tareque; Khan, Md. Shakib Hossain - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-26

sustainability through eco-friendly apparel merchandising practices, switching to a circular economy can present potential …, waste reduction, and sustainable sourcing. It critically examines contemporary perspectives on green merchandising with a … green merchandising in textiles and apparel. It seeks to encourage manufacturers towards more sustainable practices by …

Persistent link: https://www.econbiz.de/10015358555

Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion

Gao, Liyu; Marder, Ben; Lacka, Ewelina; Colliander, Jonas - 2025

Persistent link: https://www.econbiz.de/10015372974