Search Results - subject:"Message"

Finding the right voice : how CEO communication on the Russia-Ukraine war drives public engagement and digital activism

Hamelberg, Kedma; Ruyter, Ko de; Dolen, Willemijn M. van; … - In: Journal of public policy & marketing 44 (2025) 1, pp. 140-159

Persistent link: https://www.econbiz.de/10015147843

Influence of Intimacy for Webtoon Creators on Attitudes Toward Illegal Webtoon Consumption: Focusing on the Moderating Effects of Message Framing and Message Subject

Hong, Semin; Lee, Sang Woo; Kang, Hyojin - 2024

Persistent link: https://www.econbiz.de/10015057380

Intention and behavior toward eating whole grain pasta on a college dining campus : theory of planned behavior and message framing

Sogari, Giovanni; Wongprawmas, Rungsaran; Lefebvre, Michele - In: Bio-based and applied economics 13 (2024) 3, pp. 301-316

1, when the first message was received (week 0), and at Time 2, one month after the intervention (week 4). Results from … treatment group; however, the gain-framed message engendered greater message engagement than the loss-framed one. Finally …

Persistent link: https://www.econbiz.de/10015191255

The impact of senders' identity to the acceptance of electronic word-of-mouth of consumers in Vietnam

Dinh Hung; Doan Thanh Ha - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 2, pp. 213-219

Persistent link: https://www.econbiz.de/10012667286

Psychological reactance in assertive green advertising : addressing the role of individual values

Freudenreich, Thomas; Penz, Elfriede - In: Journal of consumer marketing 42 (2025) 1, pp. 24-37

Persistent link: https://www.econbiz.de/10015205248

How B2B social media content strategies generate engagement across different social media platforms

Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - In: Industrial marketing management : the international … 125 (2025), pp. 413-430

Persistent link: https://www.econbiz.de/10015331938

Are employers happy to hire happy candidates? : happiness and Employability Sources

Sherman, Arie; Atad, Erga; Shtudiner, Ze'ev - In: Journal of behavioral and experimental economics 115 (2025), pp. 1-8

Persistent link: https://www.econbiz.de/10015396560

It's a match : the impact of influencer-message congruence and recipients identity on perceptions of rainbowwashing

Olbermann, Zoe; Reis, Milena - In: Journal of promotion management : innovations in … 31 (2025) 1, pp. 39-71

Persistent link: https://www.econbiz.de/10015183041

A bibliometric analysis of virtual influencers in the Web of Science

Vila-López, Natalia; Küster, Inés; Mora-Pérez, Elisabet - 2025

Persistent link: https://www.econbiz.de/10015371497

Marketplace power and choice framing : how and when CSR surcharges generate consumer anger

Milfeld, Tyler; Packer, Olivia - In: Journal of business research : JBR 189 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015396017