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Intention and behavior toward eating whole grain pasta on a college dining campus : theory of planned behavior and message framing
Sogari, Giovanni
;
Wongprawmas, Rungsaran
;
Lefebvre, Michele
- In:
Bio-based and applied economics
13
(
2024
)
3
,
pp. 301-316
treatment group; however, the gain-framed message engendered greater
message
engagement
than the loss-framed one. Finally …
Persistent link: https://www.econbiz.de/10015191255
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