Search Results - subject:"Message acceptance"

The impact of senders' identity to the acceptance of electronic word-of-mouth of consumers in Vietnam

Dinh Hung; Doan Thanh Ha - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 2, pp. 213-219

Persistent link: https://www.econbiz.de/10012667286

Effects of the characteristics of online multimedia synergy on consumers’ message acceptance and message response

Dong, Xuebing; Chang, Yaping; Fan, Xiaojun - In: Online Information Review 41 (2017) 5, pp. 710-727

advertisements. Using multiple online media primarily influences the message acceptance of consumers. The synergistic effect of … response through message acceptance is established based on theories of information persuasion, encoding variability, and … characteristics of online media synergy on message response through message acceptance. The study also discussed the moderating effect …

Persistent link: https://www.econbiz.de/10014967191

User-generated product reviews on the internet : the drivers and outcomes of the perceived usefulness of product reviews

Kim, Kihan; Cheong, Yunjae; Kim, Hyuksoo - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 227-245

Persistent link: https://www.econbiz.de/10011689788

The effects of digital media advertising content on message acceptance or rejection : brand trust as a moderating factor

Pintado, Teresa; Sanchez, Joaquin; Carcelén, Sonia; … - In: Journal of internet commerce 16 (2017) 4, pp. 364-384

Persistent link: https://www.econbiz.de/10011804517