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  • Search: subject:"Message credibility"
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Year of publication
Subject
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Credibility 2 Experiment 2 Glaubwürdigkeit 2 Advertising effects 1 Communication 1 Consumer Skepticism 1 Consumer behaviour 1 Consumers 1 Game theory 1 Innovation adoption 1 Innovationsakzeptanz 1 Kommunikation 1 Konsumentenverhalten 1 Message Acceptance 1 Message Credibility 1 Message Quality 1 Message Usefulness 1 Nonprofit organization 1 Nonprofit-Organisation 1 Political communication 1 Politische Kommunikation 1 Social economy 1 Sozialwirtschaft 1 Spieltheorie 1 Verbraucher 1 Viet Nam 1 Vietnam 1 Viral marketing 1 Virales Marketing 1 Werbewirkung 1 communication 1 experimental design 1 message credibility 1 social enterprise 1 source credibility theory 1 theory of planned behavior 1
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Online availability
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Free 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Becker, Annika 1 Dinh Hung 1 Doan Thanh Ha 1 Nitsch, Laura J. 1 Trautwein, Stefan 1 Waldner, Carolin 1
Published in...
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Journal of Asian finance, economics and business : JAFEB 1 Nonprofit management & leadership 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
Cover Image
Communicating social value : an experimental study on credible communication and social enterprises
Becker, Annika; Waldner, Carolin; Nitsch, Laura J.; … - In: Nonprofit management & leadership 33 (2023) 3, pp. 511-533
Persistent link: https://www.econbiz.de/10014278681
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Cover Image
The impact of senders' identity to the acceptance of electronic word-of-mouth of consumers in Vietnam
Dinh Hung; Doan Thanh Ha - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 2, pp. 213-219
Persistent link: https://www.econbiz.de/10012667286
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