Search Results - subject:"Message credibility"

To trust or not to trust? : the interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers

Ginder, Whitney; Byun, Sang-Eun - In: Journal of retailing and consumer services 65 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013169588

Nanoinfluencer marketing : how message features affect credibility and behavioral intentions

Balaji, M. S.; Jiang, Yangyang; Jha, Subhash - In: Journal of business research : JBR 136 (2021), pp. 293-304

Persistent link: https://www.econbiz.de/10012663205

Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic

Rani, Anshu; Shivaprasad H. N. - In: Decision : official journal of Indian Institute of … 48 (2021) 4, pp. 419-432

Persistent link: https://www.econbiz.de/10012796387

Effectiveness of animal images in advertising

Keller, Barbara; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 42 (2020) 1, pp. 3-32

Persistent link: https://www.econbiz.de/10012287520

eWOM via social networking site : source versus message credibility

Kapoor, Payal S.; Jayasimha, K. R.; Sadh, Ashish; … - In: International journal of internet marketing and … 14 (2020) 1, pp. 19-47

Persistent link: https://www.econbiz.de/10012199986

An examination of the role of booking lead time in consumers’ reactions to online scarcity messages

Song, Myungkeun; Noone, Breffni M.; Han, Rachel J. - In: International journal of hospitality management 77 (2019), pp. 483-491

Persistent link: https://www.econbiz.de/10011988870

Is current way of promoting sustainability, sustainable?

ShabbirHusain, R. V.; Varshney, Sanjeev - In: Journal of nonprofit & public sector marketing 31 (2019) 1, pp. 84-113

Persistent link: https://www.econbiz.de/10012200000

Acceptance and forwarding of electronic word of mouth

Mahapatra, Sabita; Mishra, Abhishek - In: Marketing Intelligence & Planning 35 (2017) 5, pp. 594-610

Purpose The purpose of this paper is to examine the influence of source credibility, message credibility and tie … represents a unique effort to focus on the combined effects of message credibility, source credibility and tie strength on …

Persistent link: https://www.econbiz.de/10014946985

Acceptance and forwarding of electronic word of mouth

Mahapatra, Sabita; Mishra, Abhishek - In: Marketing intelligence & planning 35 (2017) 5, pp. 594-610

Persistent link: https://www.econbiz.de/10011774521

Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility

Dinh, Tam Duc; Mai, Khuong Ngoc - In: Asia Pacific Journal of Marketing and Logistics 28 (2016) 1, pp. 4-22

(WOM) activity with the mediation of message credibility. Design/methodology/approach – The study obtains its exploratory … consumer behaviour. Message credibility plays a meaningful mediation role, and through this, message clarity manifests its …

Persistent link: https://www.econbiz.de/10014675251