Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Message credibility"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Credibility
16
Glaubwürdigkeit
16
Message credibility
15
Consumer behaviour
13
Konsumentenverhalten
13
Advertising effects
7
Social Web
7
Social web
7
Viral marketing
7
Virales Marketing
7
Werbewirkung
7
Corporate social responsibility
6
Internet marketing
6
Online-Marketing
6
Advertising
5
Corporate Social Responsibility
5
Werbung
5
Confidence
4
Corporate reputation
4
Source credibility
4
Vertrauen
4
message credibility
4
Electronic word-of-mouth
3
Firmenimage
3
Social media
3
Communication
2
Coronavirus
2
Electronic word of mouth
2
Emotion
2
Experiment
2
Green marketing
2
Guerrilla advertising
2
Guerrilla marketing
2
Influencer
2
Interactivity
2
Kommunikation
2
Marketing management
2
Marketingmanagement
2
Nonprofit organization
2
Nonprofit-Organisation
2
more ...
less ...
Online availability
All
Undetermined
19
Free
2
Type of publication
All
Article
23
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
research-article
2
Language
All
English
22
Undetermined
1
Author
All
Eberle, David
2
Islam, Tahir
2
Li, Ting
2
Mahapatra, Sabita
2
Mishra, Abhishek
2
Shamim, Komal
2
Abrantes, António Cunha Meneses
1
Alsaeed, Ghadeer R.
1
Azam, Muhammad
1
Bakenhus, Maybritt
1
Balaji, M. S.
1
Becker, Annika
1
Berens, Guido
1
Berens, Guido A. J. M.
1
Byun, Sang-Eun
1
Conlin, Jeff
1
Diddi, Pratiti
1
Dinh Hung
1
Dinh, Tam Duc
1
Doan Thanh Ha
1
Ferreira, Aristides Isidoro
1
Gadalla, Eman
1
Gierl, Heribert
1
Ginder, Whitney
1
Gunta, Srinivas
1
Han, Rachel J.
1
Harrison, Virginia
1
Jayasimha, K. R.
1
Jha, Subhash
1
Jiang, Yangyang
1
Kapoor, Payal S.
1
Keeling, Kathleen Anne
1
Keller, Barbara
1
Kim, Eunjin
1
Kwon, Eunseon
1
Lee, Wei-Na
1
Lim, Rachel Esther
1
Mai Ngoc Khuong
1
Mai, Khuong Ngoc
1
Nitsch, Laura J.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
3
Journal of retailing and consumer services
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Corporate communications : an international journal
1
Decision : official journal of Indian Institute of Management Calcutta
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of Business Ethics
1
Journal of business ethics : JOBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of nonprofit & public sector marketing
1
Journal of organizational change management
1
Marketing : ZFP ; journal of research and management
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Nonprofit management & leadership
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Other ZBW resources
2
RePEc
1
Showing
21
-
23
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
22
The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation
Eberle, David
;
Berens, Guido
;
Li, Ting
- In:
Journal of Business Ethics
118
(
2013
)
4
,
pp. 731-746
increase in perceived interactivity leads to higher
message
credibility
and stronger feelings of identification with the …
Persistent link: https://www.econbiz.de/10010868108
Saved in:
23
The impact of interactive corporate social responsibility communication on corporate reputation
Eberle, David
;
Berens, Guido A. J. M.
;
Li, Ting
- In:
Journal of business ethics : JOBE
118
(
2013
)
4
,
pp. 731-746
Persistent link: https://www.econbiz.de/10010237028
Saved in:
First
Prev
1
2
3
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
