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Search: subject:"Message credibility"
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Credibility
16
Glaubwürdigkeit
16
Message credibility
15
Consumer behaviour
13
Konsumentenverhalten
13
Advertising effects
7
Social Web
7
Social web
7
Viral marketing
7
Virales Marketing
7
Werbewirkung
7
Corporate social responsibility
6
Internet marketing
6
Online-Marketing
6
Advertising
5
Corporate Social Responsibility
5
Werbung
5
Confidence
4
Corporate reputation
4
Source credibility
4
Vertrauen
4
message credibility
4
Electronic word-of-mouth
3
Firmenimage
3
Social media
3
Communication
2
Coronavirus
2
Electronic word of mouth
2
Emotion
2
Experiment
2
Green marketing
2
Guerrilla advertising
2
Guerrilla marketing
2
Influencer
2
Interactivity
2
Kommunikation
2
Marketing management
2
Marketingmanagement
2
Nonprofit organization
2
Nonprofit-Organisation
2
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Undetermined
19
Free
2
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Article
23
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Article in journal
20
Aufsatz in Zeitschrift
20
research-article
2
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English
22
Undetermined
1
Author
All
Eberle, David
2
Islam, Tahir
2
Li, Ting
2
Mahapatra, Sabita
2
Mishra, Abhishek
2
Shamim, Komal
2
Abrantes, António Cunha Meneses
1
Alsaeed, Ghadeer R.
1
Azam, Muhammad
1
Bakenhus, Maybritt
1
Balaji, M. S.
1
Becker, Annika
1
Berens, Guido
1
Berens, Guido A. J. M.
1
Byun, Sang-Eun
1
Conlin, Jeff
1
Diddi, Pratiti
1
Dinh Hung
1
Dinh, Tam Duc
1
Doan Thanh Ha
1
Ferreira, Aristides Isidoro
1
Gadalla, Eman
1
Gierl, Heribert
1
Ginder, Whitney
1
Gunta, Srinivas
1
Han, Rachel J.
1
Harrison, Virginia
1
Jayasimha, K. R.
1
Jha, Subhash
1
Jiang, Yangyang
1
Kapoor, Payal S.
1
Keeling, Kathleen Anne
1
Keller, Barbara
1
Kim, Eunjin
1
Kwon, Eunseon
1
Lee, Wei-Na
1
Lim, Rachel Esther
1
Mai Ngoc Khuong
1
Mai, Khuong Ngoc
1
Nitsch, Laura J.
1
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Journal of business research : JBR
3
Journal of retailing and consumer services
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Corporate communications : an international journal
1
Decision : official journal of Indian Institute of Management Calcutta
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of Business Ethics
1
Journal of business ethics : JOBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of nonprofit & public sector marketing
1
Journal of organizational change management
1
Marketing : ZFP ; journal of research and management
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Nonprofit management & leadership
1
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ECONIS (ZBW)
20
Other ZBW resources
2
RePEc
1
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23
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date (oldest first)
1
Communicating social value : an experimental study on credible communication and social enterprises
Becker, Annika
;
Waldner, Carolin
;
Nitsch, Laura J.
; …
- In:
Nonprofit management & leadership
33
(
2023
)
3
,
pp. 511-533
's
message
credibility
. The authors also present practical implications and avenues for future research on the communication of …
Persistent link: https://www.econbiz.de/10014278681
Saved in:
2
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
3
The support of internal communication during organizational change processes
Abrantes, António Cunha Meneses
;
Bakenhus, Maybritt
; …
- In:
Journal of organizational change management
37
(
2024
)
5
,
pp. 1030-1050
Persistent link: https://www.econbiz.de/10015125521
Saved in:
4
Source, message and medium? : the role of personal values in forming credibility perceptions of non-sponsored product review videos
Alsaeed, Ghadeer R.
;
Keeling, Kathleen Anne
; …
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1272-1297
Persistent link: https://www.econbiz.de/10014252281
Saved in:
5
The impact of senders' identity to the acceptance of electronic word-of-mouth of consumers in Vietnam
Dinh Hung
;
Doan Thanh Ha
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
2
,
pp. 213-219
Persistent link: https://www.econbiz.de/10012667286
Saved in:
6
Promoting corporate social responsibility message in COVID-19 advertising : how threat persuasion affects consumer responses to altruistic versus strategic CSR
Xie, Quan
;
Wang, Tianjiao
- In:
Journal of business research : JBR
148
(
2022
),
pp. 315-324
Persistent link: https://www.econbiz.de/10013325485
Saved in:
7
The impact of CSR on nonprofit outcomes : how the choice of corporate partner influences reputation and supportive intentions
Harrison, Virginia
;
Vafeiadis, Michail
;
Diddi, Pratiti
; …
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 205-225
Persistent link: https://www.econbiz.de/10013162789
Saved in:
8
Digital influencer marketing : how
message
credibility
and media credibility affect trust and impulsive buying
Shamim, Komal
;
Islam, Tahir
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 601-626
Persistent link: https://www.econbiz.de/10013415460
Saved in:
9
Does company size matter in corporate social responsibility? : an examination of the impact of company size and cause proximity fit on consumer response
Sung, Yoon Hi
;
Lim, Rachel Esther
;
Lee, Wei-Na
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 284-308
Persistent link: https://www.econbiz.de/10013207336
Saved in:
10
A narrative approach for overcoming the
message
credibility
problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
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