Companies increasingly engage in Corporate Environmental Responsibility (CER) activities, aiming to enhance positive brand attitudes. To facilitate this objective, they frequently employ social media platforms to share CER messages and invite consumer participation in these initiatives. This...

The consumption of whole grains has several health benefits, however, most US consumers - including young adults - do not meet the recommended consumption intake. To understand the underlying factors affecting the intention and consumption of whole grain pasta, a survey based on the Theory of...