Search Results - subject:"Message sidedness"

Self or others? : the interaction effect between benefit appeals and message sidedness on green consumption

Sun, Jin; Liu, Ruining; Miao, Pan - 2025

Persistent link: https://www.econbiz.de/10015396290

Media-induced emotions and message sidedness in corporate crises

Kong, Sining; Tao, Weiting; Chen, Zifei Fay - In: Corporate communications : an international journal 29 (2024) 5, pp. 769-786

Persistent link: https://www.econbiz.de/10015272573

Give me your data and I'll dress you : a two-sided messaging approach to address privacy concerns surrounding in-store technologies

Souka, Mohamed; Bilstein, Nicola; Decker, Reinhold - In: Journal of business research : JBR 172 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014547378

Employing face reading technology to study the effects of the fake news' message sidedness on consumers' emotional valence and arousal

Toder Alon, Anat; Tahar, Hila - In: Online Information Review 48 (2023) 2, pp. 374-389

Purpose This study aims to investigate how message sidedness affects the impact of fake news posted on social media on … influence of message sidedness on consumers' emotional valence and arousal. Specifically, two-sided fake news positively …

Persistent link: https://www.econbiz.de/10015354568

A narrative approach for overcoming the message credibility problem in green advertising

Kim, Eunjin; Shoenberger, Heather; Kwon, Eunseon; … - In: Journal of business research : JBR 147 (2022), pp. 449-461

Persistent link: https://www.econbiz.de/10013271524

Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness

Lee, Susanna S.; Johnson, Benjamin K. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 30-53

Persistent link: https://www.econbiz.de/10013167380

Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising

Veirman, Marijke de; Hudders, Liselot - In: International journal of advertising : the review of … 39 (2020) 1, pp. 94-130

Persistent link: https://www.econbiz.de/10012200474

Restaurant information cues, Diners' expectations, and need for cognition : experimental studies of online-to-offline mobile food ordering

Xu, Xianying; Huang, Yinghua - In: Journal of retailing and consumer services 51 (2019), pp. 231-241

Persistent link: https://www.econbiz.de/10012115130

Corporate message strategies for global CSR campaigns : The mediating role of perceived altruism

Rim, Hyejoon; Song, Doori - In: Corporate Communications: An International Journal 22 (2017) 3, pp. 383-400

respond to the consumers’ criticism by utilizing message sidedness strategies depending on the company’s presence of CSR. …

Persistent link: https://www.econbiz.de/10014691936

Corporate message strategies for global CSR campaigns : the mediating role of perceived altruism

Rim, Hyejoon; Song, Doori - In: Corporate communications : an international journal 22 (2017) 3, pp. 383-400

Persistent link: https://www.econbiz.de/10011778530