Search Results - subject:"Message source"

Investigating the impact of viral message appeal and message credibility on consumer attitude toward brand

Esmaeilpour, Majid; Aram, Farshad - In: International Journal of Business and Economic Sciences … 9 (2016) 3, pp. 24-33

message appeal and message source credibility on consumers' attitude with mediating role of intellectual involvement of … consumers and their risk taking level. Purpose - The aim of this study was to examine the impact of appeal and message source … PLS software. Findings -The results show that the appeal and credibility of the message source have impact on consumer …

Persistent link: https://www.econbiz.de/10011932777

Investigating the impact of viral message appeal and message credibility on consumer attitude toward brand

Esmaeilpour, Majid; Aram, Farshad - In: International journal of business and economic sciences … 9 (2016) 3, pp. 24-33

message appeal and message source credibility on consumers’ attitude with mediating role of intellectual involvement of … consumers and their risk taking level. Purpose - The aim of this study was to examine the impact of appeal and message source … PLS software. Findings -The results show that the appeal and credibility of the message source have impact on consumer …

Persistent link: https://www.econbiz.de/10011593576