message appeal and message source credibility on consumers' attitude with mediating role of intellectual involvement of … relationship between message appeal and consumer attitudes toward brand. In the relationship between message source credibility and …. Originality/value - In this study, the effect of message appeal and message source credibility on consumer attitude to brand was …

message appeal and message source credibility on consumers’ attitude with mediating role of intellectual involvement of … relationship between message appeal and consumer attitudes toward brand. In the relationship between message source credibility and …. Originality/value - In this study, the effect of message appeal and message source credibility on consumer attitude to brand was …