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  • Search: subject:"Message type"
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Year of publication
Subject
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AI algorithmic disclosure 1 AI message type 1 Advertising 1 Advertising effects 1 Consumer behaviour 1 Customer perceived value 1 Empathy 1 Green advertising appeal 1 Green marketing 1 Kaufentscheidung 1 Konsumentenverhalten 1 Message type 1 Purchase decision 1 Purchase intention 1 Self-efficacy 1 Sustainable product 1 Werbewirkung 1 Werbung 1 Öko-Marketing 1 Öko-Produkt 1
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Online availability
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Free 2
Type of publication
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Article 1 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1 Conference Paper 1
Language
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English 2
Author
All
Chen, Kai 1 Kim, Eunjin Anna 1 Kim, Woo Jin 1 Li, Sinan 1 Ryoo, Yuhosua 1 Stafford, Marla 1 Zhang, Xiaojing 1
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Published in...
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24th Biennial Conference of the International Telecommunications Society (ITS): "New bottles for new wine: digital transformation demands new policies and strategies", Seoul, Korea, 23-26 June, 2024 1
Source
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ECONIS (ZBW) 1 EconStor 1
Showing 1 - 2 of 2
Cover Image
Hero or Villain: The Paradox of AI Algorithmic Disclosure in Utilitarian Versus Deontological Ethics
Kim, Woo Jin; Ryoo, Yuhosua; Kim, Eunjin Anna; … - 2024
Artificial intelligence (AI) already permeates various aspects of our daily lives, with applications ranging from recommendation systems and autonomous vehicles to personal home assistants and educational support systems (Kaur et al., 2020). These AI systems meet many of our personal needs while...
Persistent link: https://www.econbiz.de/10015057384
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Cover Image
The effects of green advertising appeal and message type on purchase intention
Zhang, Xiaojing; Chen, Kai; Li, Sinan - 2024
Persistent link: https://www.econbiz.de/10015123188
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