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~type_genre:"Mehrbändiges Werk"
~subject:"Fundraising"
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Donor profitability measurement, part 2: making donor-level profitability work
Sauvé-Rodd, John
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
4
,
pp. 324-339
Persistent link: https://www.econbiz.de/10003720353
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Donor profitability measurement, part 1
Sauvé-Rodd, John
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
1
,
pp. 47-66
Persistent link: https://www.econbiz.de/10003519344
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