Velasco, Franklin; Itani, Omar S.; Cajina, Paul - In: International Marketing Review 41 (2024) 6, pp. 1190-1217
persuading consumers to choose green products. The present meta-analysis addresses this gap by first evaluating the net … country level, in this effect. Design/methodology/approach This cross-cultural meta-analysis analyzed data from 26 …/value This meta-analysis is distinctive for its global scope, including diverse countries and cultures. It addresses a crucial …