Tojib, Dewi; Khajehzadeh, Saman - In: European Journal of Marketing 48 (2014) 7/8, pp. 1536-1556
Purpose – This study aims to demonstrate that meta-perceptions play a contributing role in customers’ direct complaint … intention. Design/methodology/approach – In an exploratory study, we identified different types of meta-perceptions. In a … severity on meta-perceptions and direct complaint intention. Findings – After experiencing service failure, customers amplify …