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Search: subject:"Method of ordered successive categories"
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Consumer preference analysis
1
Maximum likelihood multidimensional scaling
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Method of ordered successive categories
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Positioning
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Sports utility vehicles
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DeSarbo, Wayne
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Park, Joonwook
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Rao, Vithala
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Marketing Letters
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Deriving joint space positioning maps from consumer preference ratings
DeSarbo, Wayne
;
Park, Joonwook
;
Rao, Vithala
- In:
Marketing Letters
22
(
2011
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10008926154
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