Social media marketing has become a powerful tool of interaction with stakeholders. An increasing number of companies are using social media platforms to initiate active interaction and communication with current and prospective customers. Within this study, certain content and contact features,...

Food still is, and will continue to be, a basic issue at every day decision process in human behaviour. Food consumption has been a problematic issue in human history and today is also recognized as a basic pillar for human health and welfare/quality of life. From a global problem up to the...

In this paper we analyse if there is a diffused interest among consumers about the environmental impacts of their food choices, and try to capture the different types of attitudes of Italian consumers with respect to environmental sustainability of food products. The analysis builds on a survey...

The paper concerns the integration in food networks under a governance point of view. We conceptualize the integration processes in terms of the adaptation theory and focus the issues related under a transaction cost economics perspective. We conjecture that the allocation of decisions rights...

The overall aim of the paper is to analyse the distribution of state agricultural support in Ukraine with the purpose of drawing up proposals on how to make it more objective-oriented. The investigation is based on the results of a case study conducted in Zdolbuniv district3, in the Rivne region...

This paper provides insights of the Italian farmers' markets (FMs) experience. These short food chains can be conceptualized among the so-called "alternative agro-food networks", which reject the traditional food chains features - productivity, products standardization and industrial...

The market of local and organic food is still a niche market in the USA, despite its strong growth rates. Both offer consumers an alternative to a globalized anonymous food supply chain. Yet local food and organic food seem to be overlapping and to some degree competing food concepts. While the...

The paper investigates the role of innovation intermediaries in sector-specific regional innovation systems. Innovation is viewed as a non-linear, iterative process and open process involving multiple actors from different parts of the innovation system. The paper studies in particular...

The milk quotas were introduced in Italy in 1984; from that time onward, the dairy chain has progressed in technology and organization with consequences for the market competition. The Aglink-Cosimo simulations suggest milk production will return to an increasing path, driven by a fairly optimistic...

Knowledge exchange is a prerequisite for learning and consequently for innovation. Through open innovation, the innovating firms establish ties with other organizations, in order to innovate. At the baseline, open innovation is thus the exchange of knowledge through in- and out-flows of the...