Search Results - subject:"Micro-blog"

Do brand micro-blogs entities’ interactivity enhance customer’s brand resonance? : evidence from China

Zhao, Haichuan; Cheng, Xian; Xingyuan, Wang; Qin, Chunqing - In: Asian business & management 20 (2021) 3, pp. 390-408

Persistent link: https://www.econbiz.de/10012586930

Illusion of SNS influence : are popular SNS influential?

Seo, Dong Back; Bügel, Martin P. - In: International journal of information technology and … 20 (2021) 4, pp. 400-423

Persistent link: https://www.econbiz.de/10012799223

Brand crisis communication through social media : A dialogue between brand competitors on Sina Weibo

Wang, Yan - In: Corporate Communications: An International Journal 21 (2016) 1, pp. 56-72

micro-blog messages and relevant responses and comments. A statistical analysis is conducted to reveal the public opinion on …

Persistent link: https://www.econbiz.de/10014692261

MR-LDA: An Efficient Topic Model for Classification of Short Text in Big Social Data

Lin, Weiwei; Pang, Xiongwen; Wan, Benshuai; Li, Huifang - In: International Journal of Grid and High Performance … 8 (2016) 4, pp. 100-113

Latent Dirichlet Allocation(LDA) is an efficient method of text mining,but applying LDA directly to Chinese micro-blog … paper proposes a Micro-blog Relation LDA model (MR-LDA), which takes the relations between Chinese micro-blog documents and … other Chinese micro-blog documents into consideration to help topic mining in micro-blog. The authors extend LDA in the …

Persistent link: https://www.econbiz.de/10012045039

How to strengthen the social media interactivity of e-government : Evidence from China

Hao, xiaoling; Zheng, Daqing; Zeng, Qingfeng; Fan, Weiguo - In: Online Information Review 40 (2016) 1, pp. 79-96

government posts to draw a rich picture of how local governments use the micro-blog as a communications channel to interact with …

Persistent link: https://www.econbiz.de/10014966595

Review on event detection techniques in social multimedia

Garg, Muskan; Kumar, Mukesh - In: Online Information Review 40 (2016) 3, pp. 347-361

Purpose – Social Media is one of the largest platforms to voluntarily communicate thoughts. With increase in multimedia data on social networking websites, information about human behaviour is increasing. This user-generated data are present on the internet in different modalities including...

Persistent link: https://www.econbiz.de/10014966968

Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo

Wang, Yan - In: Corporate communications : an international journal 21 (2016) 1, pp. 56-72

Persistent link: https://www.econbiz.de/10011460412

The effects of food safety issues released by we media on consumers’ awareness and purchasing behavior: A case study in China

Peng, Yala; Li, Jiajie; Xia, Hui; Qi, Siyuan; Li, Jianhong - In: Food Policy 51 (2015) C, pp. 44-52

scandals in China. In this paper, a typical case of a scandal concerning “set-style yogurt and jelly event” reported by a micro-blog … was studied and analyzed in terms of its dissemination mode and the mechanism of how a micro-blog from “opinion leaders …

Persistent link: https://www.econbiz.de/10011209156

The effects of food safety issues released by we media on consumers' awareness and purchasing behavior : a case study in China

Peng, Yala; Li, Jiajie; Xia, Hui; Qi, Siyuan; Li, Jianhong - In: Food policy : economics planning and politics of food … 51 (2015), pp. 44-52

Persistent link: https://www.econbiz.de/10011326713

Cognitive computing for customer profiling : meta classification for gender prediction

Hirt, Robin; Kühl, Niklas; Satzger, Gerhard - In: Electronic markets : the international journal on … 29 (2019) 1, pp. 93-106

Persistent link: https://www.econbiz.de/10012004956