This paper analyzes the behavior of releasing messages in the MicroBlog community and presents a human dynamic model co …

‐like e‐WOM processes among consumers is also expanding. Microblog postings and e‐mails may impact consumers' perceptions of …‐tailers') understanding of how and whether microblog postings affect consumers' e‐servicescape perceptions. The second purpose is to … through a consumer survey. Findings – Findings suggest: microblog postings may have a negative impact on consumers' e …

Purpose – Sina Microblog is the most popular microblog in China. The purpose of this research is to explore the factors … Chinese consumers intend to rather than actually use Sina Microblog.  …