Search Results - subject:"Microtargeting"

Political microtargeting: Towards a pragmatic approach

Aagaard, Peter; Marthedal, Selma - In: Internet Policy Review 12 (2023) 1, pp. 1-22

It has become increasingly popular for scholars to investigate the technology of political, personal microtargeting …

Persistent link: https://www.econbiz.de/10014285088

Social Media and Democracy : Experimental Results

Gils, Freek van; Müller, Wieland; Prüfer, Jens - 2023

disinformation are a microtargeting ban and disclosure requirements. We experimentally study the implementation of both interventions … with or without a microtargeting ban, increases the efficiency of aggregate voter decision-making. However, only the … combination of disclosure of interests and a microtargeting ban counteracts election manipulation. The implementation of a …

Persistent link: https://www.econbiz.de/10014347857

Reaching voters on social media : planning political advertising on Snapchat

Tanusondjaja, Arry; Michelon, Aaron; Hartnett, Nicole; … - In: International journal of market research 65 (2023) 5, pp. 566-580

Persistent link: https://www.econbiz.de/10014368514

Political microtargeting : towards a pragmatic approach

Aagaard, Peter; Marthedal, Selma - In: Internet policy review : journal on internet regulation 12 (2023) 1, pp. 1-22

It has become increasingly popular for scholars to investigate the technology of political, personal microtargeting …

Persistent link: https://www.econbiz.de/10014266992

Data-driven elections: implications and challenges for democratic societies

Bennett, Colin J.; Lyon, David - In: Internet Policy Review 8 (2019) 4, pp. 1-16

scandal, and to reconsider the broader terms of the international debate. Political micro-targeting, and the voter analytics …

Persistent link: https://www.econbiz.de/10012164423

Can online political targeting be rendered transparent? Prospects for campaign oversight using the Facebook Ad Library

Mehta, Somya; Erickson, Kristofer - In: Internet Policy Review 11 (2022) 1, pp. 1-31

the ad sponsor and demographic reach suggests at a coarse level of detail that micro-targeting has taken place. However …

Persistent link: https://www.econbiz.de/10013194750

Can online political targeting be rendered transparent? : prospects for campaign oversight using the Facebook Ad Library

Mehta, Somya; Erickson, Kristofer - In: Internet policy review : journal on internet regulation 11 (2022) 1, pp. 1-31

the ad sponsor and demographic reach suggests at a coarse level of detail that micro-targeting has taken place. However …

Persistent link: https://www.econbiz.de/10013190924

The effect of political neuromarketing 2.0 on election outcomes : the case of Trump's presidential campaign 2016

Hegazy, Islam Mohamed - In: Review of economics and political science : REPS 6 (2021) 3, pp. 235-251

case study by presenting the history and causes of online voter microtargeting in the USA, and analyzing the political …

Persistent link: https://www.econbiz.de/10012615363

The effect of political neuromarketing 2.0 on election outcomes: The case of Trump's presidential campaign 2016

Hegazy, Islam Mohamed - In: Review of Economics and Political Science (REPS) 6 (2021) 3, pp. 235-251

case study by presenting the history and causes of online voter microtargeting in the USA, and analyzing the political …

Persistent link: https://www.econbiz.de/10015394546

Double harm to voters: Data-driven micro-targeting and democratic public discourse

Bayer, Judit - In: Internet Policy Review 9 (2020) 1, pp. 1-17

This article argues that political micro-targeting impacts the fundamental right of thenon-targeted citizens to receive …

Persistent link: https://www.econbiz.de/10012206926