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  • Search: subject:"Millennials"
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Year of publication
Subject
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Millennials 329 Consumer behaviour 209 Age group 207 Altersgruppe 207 Konsumentenverhalten 207 millennials 122 Young adults 104 Junge Erwachsene 103 Social Web 49 Social web 49 Arbeitsverhalten 48 Generation Y 48 Internet marketing 48 Work behaviour 48 Online-Marketing 47 Brand management 39 Generation Z 39 Markenführung 39 India 33 Generationengerechtigkeit 32 Intergenerational equity 32 Human Resource Management 30 Indien 30 Personalmanagement 30 Junge Arbeitskräfte 29 Young workers 29 Brand image 27 Job satisfaction 27 Markenimage 27 Leadership 26 Arbeitszufriedenheit 25 Beziehungsmarketing 25 Brand 25 Markenartikel 25 Relationship marketing 25 Environmental consciousness 24 Personalführung 24 Umweltbewusstsein 24 Luxury goods 23 Luxusgüter 23
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Online availability
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Undetermined 352 Free 135 CC license 33
Type of publication
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Article 496 Book / Working Paper 35
Type of publication (narrower categories)
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Article in journal 371 Aufsatz in Zeitschrift 371 research-article 49 Article 26 Aufsatz im Buch 26 Book section 26 Working Paper 18 Graue Literatur 15 Non-commercial literature 15 Arbeitspapier 13 Conference paper 5 Konferenzbeitrag 5 viewpoint 5 review 4 conceptual-paper 3 review-article 3 Aufsatzsammlung 2 Hochschulschrift 2 Fallstudiensammlung 1 case-report 1
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Language
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English 507 German 15 Undetermined 6 Spanish 3
Author
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Pitta, Dennis 7 Schweitzer, Linda 6 Arora, Taanika 5 Corinth, Kevin 5 Larrimore, Jeff 5 Lyons, Sean 5 Naim, Mohammad Faraz 4 Agarwal, Bhawna 3 Arli, Denni 3 Badri, Siti Khadijah Zainal 3 Baloglu, Seyhmus 3 Bowlus, Audra J. 3 Buchko, Aaron A. 3 Howell, Kerry 3 Jena, Lipsa 3 Klaffke, Martin 3 Lenka, Usha 3 Ma, Lan 3 Mabille, Pierre 3 Mandelartz, Pascal 3 Muralidharan, Sidharth 3 Nayak, Umakanta 3 Ng, Eddy S. 3 Ozuem, Wilson 3 Ranfagni, Silvia 3 Rovai, Serena 3 She, Long 3 Steffen, Jan 3 Willis, Michelle 3 Wong, Yuet-Yee Linda 3 Xue, Fei 3 Agrawal, Somya 2 Aldeen, Khaled Nour 2 Amoah, John 2 Anandya, Dudi 2 Anderson, Emylee 2 Angel, Stefan 2 Aprianda, Budi 2 Arawole, Joyce O. 2 Atkin, Thomas 2
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Institution
All
Springer Fachmedien Wiesbaden 2 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 1 Faculdade de Economia e Gestão, Universidade Católica Portuguesa 1 Federal Reserve Bank of Philadelphia 1 Western Agricultural Economics Association - WAEA 1
Published in...
All
Journal of Consumer Marketing 9 Journal of retailing and consumer services 9 Young consumers : insight and ideas for responsible marketers 9 International journal of internet marketing and advertising : IJIMA 8 Management research review 8 Journal of Islamic marketing 7 Cogent Business & Management 6 Cogent business & management 6 Administrative Sciences 5 Administrative Sciences : open access journal 5 Human Resource Management International Digest 5 Journal of internet commerce 5 Wine Economics and Policy 5 Faculty & research / Insead : working paper series 4 International journal of bank marketing 4 Journal of business research : JBR 4 Journal of marketing analytics : JMA 4 Journal of promotion management : JPM 4 Personnel review 4 Worldwide Hospitality and Tourism Themes 4 Young Consumers 4 Business horizons 3 Industrial and Commercial Training 3 International Journal of Research in Business and Social Science : IJRBS 3 International Journal of Tourism Cities 3 International journal of consumer studies 3 International journal of hospitality management 3 Journal of Hospitality and Tourism Technology 3 Journal of education for business 3 Journal of fashion marketing and management 3 Journal of hospitality and tourism insights 3 Journal of marketing theory and practice : JMTP 3 Personnel Review 3 Psychology of retention : theory, research and practice 3 Asia Pacific journal of marketing and logistics 2 European journal of international management : EJIM 2 European journal of management studies : EJMS 2 Führung gestaltet : Generationenwechsel - Digitalisierung - Kulturwandel : Bericht über den 11. Kongress der Sozialwirtschaft vom 16. und 17. Mai 2019 in Magdeburg 2 Gadjah Mada international journal of business 2 Global business and organizational excellence : GBOE 2
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Source
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ECONIS (ZBW) 424 Other ZBW resources 69 EconStor 31 RePEc 6 BASE 1
Showing 61 - 70 of 531
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Investigating job characteristics of generations Y and Z : a latent profile analysis
Plakhotnik, Maria; Volkova, Natalia V.; Shahzad, … - In: Global business and organizational excellence : GBOE 44 (2025) 2, pp. 24-37
Persistent link: https://www.econbiz.de/10015332427
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Determinant factors for online cash waqf intention among Muslim millennial generation
Widiastuti, Tika; Mawardi, Imron; Al-Shami Samer Ali; … - In: Journal of Islamic marketing 16 (2025) 1, pp. 258-289
Persistent link: https://www.econbiz.de/10015330160
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Impact of influencer marketing on buying behaviour of millennials and generation Z
Sharma, Rimple - In: International journal of electronic customer … 15 (2025) 1/2, pp. 1-23
Persistent link: https://www.econbiz.de/10015413021
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The influence of the use of luxury brands and social media on self-expansion in the clothing industry : evidence from Tehran
Rokhsari, Alireza; Ali, Saba; Tanha, Hassan - In: International journal of internet marketing and … 23 (2025) 3, pp. 317-339
Persistent link: https://www.econbiz.de/10015470514
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The theory of planned behavior and food choice questionnaire toward organic food of millennials in Vietnam
Hoang, Hung Cuong; Chovancová, Miloslava - In: Global Business & Finance Review (GBFR) 27 (2022) 4, pp. 81-96
related to the purchase intention of millennials in Vietnam. Design/methodology/approach: Data is collected from the three … affects customers' attitude toward the organic food of millennials in Vietnam. Moreover, the investigation confirmed the … theory of planned behavior toward organic food purchasing of millennials in Vietnam. Research limitations/implications: For …
Persistent link: https://www.econbiz.de/10015098924
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Cash waqf from the millennials' perspective: A case of Indonesia
Aldeen, Khaled Nour; Ratih, Inayah Swasti; Pertiwi, … - In: ISRA International Journal of Islamic Finance 14 (2022) 1, pp. 20-37
Purpose - The purpose of this study is to explore the awareness and willingness level of millennials in Indonesia …-compliant. Millennials comprise 33.75% of the total Indonesian population. Therefore, it is vital to analyze cash waqf from an Indonesian … cash waqf issues. Findings - The results depict a high level of awareness about cash waqf among millennials in Indonesia …
Persistent link: https://www.econbiz.de/10015052316
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Are image and quality of tourist services strategic determinants of satisfaction? Millennials' perspective in emerging destinations
Travar, Irena; Todorović, Nikola; Pavlović, Sanja; … - In: Administrative Sciences 12 (2022) 3, pp. 1-26
This study aims to investigate the level of satisfaction of foreign tourists, specifically millennials, based on …
Persistent link: https://www.econbiz.de/10014333037
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Scientific information and cognitive bias in the case of New Breeding Techniques: Exploring Millennials behaviour in Italy
De Maria, Federica; Zezza, Annalisa - In: Italian Review of Agricultural Economics (REA) 77 (2022) 2, pp. 41-60
The paper explores consumers' acceptance of New Breeding Techniques (NBTs) in the agri-food sector. Our main research question concerns the role of information in shaping consumers' attitude towards genetically modified food and new breeding techniques in agricultural production. To this extent,...
Persistent link: https://www.econbiz.de/10015454876
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Online brand community and consumer brand trust: Analysis from Czech millennials
Amoah, John; Jibril, Abdul Bashiru; Egala, Sulemana Bankuoru - In: Cogent Business & Management 9 (2022) 1, pp. 1-16
millennials from the Czech Republic. Five hypotheses were tested using PLS-SEM with 534 valid respondents. The results show that …
Persistent link: https://www.econbiz.de/10014505572
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Impact of omnichannel integration on Millennials' purchase intention for fashion retailer
Cattapan, Teerada; Pongsakornrungsilp, Siwarit - In: Cogent Business & Management 9 (2022) 1, pp. 1-26
. Using an online questionnaire, data were collected from 400 Thai Millennials (aged 22-40 years) interested in buying luxury …
Persistent link: https://www.econbiz.de/10014505632
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