Search Results - subject:"Millennials behavior"

Impact of perceived brand authenticity on consumer behavior : an evidence from generation Y in Asian perspective

Safeer, Asif Ali; He, Yuanqiong; Lin, Yuanyuan; Abrar, … - In: International journal of emerging markets 18 (2023) 3, pp. 685-704

Persistent link: https://www.econbiz.de/10014333517

Does user generated content characterize millennials' generation behavior? Discussing the relation between sns and open innovation

Saura, José Ramón; Debasa, Felipe; Reyes-Menendez, Ana - In: Journal of Open Innovation: Technology, Market, and … 5 (2019) 4, pp. 1-15

The millennial generation plays a leading role in today's connected world in which exists a confluence of numerous technologies and the internet in science, economy and innovation. This study aimed to identify the key factors that characterize the millennial generation within the online chatter...

Persistent link: https://www.econbiz.de/10012620302

Does user generated content characterize millennials' generation behavior? : discussing the relation between sns and open innovation

Saura, José Ramón; Debasa, Felipe; Reyes-Menendez, Ana - In: Journal of open innovation : technology, market, and … 5 (2019) 4/96, pp. 1-15

The millennial generation plays a leading role in today’s connected world in which exists a confluence of numerous technologies and the internet in science, economy and innovation. This study aimed to identify the key factors that characterize the millennial generation within the online...

Persistent link: https://www.econbiz.de/10012126299