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Search: subject:"Mindset metrics"
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Baehre, Sven
2
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1
Bleier, Alexander
1
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1
Feetham, Pamela M.
1
Kumar, V.
1
Marshall, Pablo
1
Mecredy, Philip J.
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O'Dwyer, Michele
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O'Malley, Lisa
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Polo-Redondo, Yolanda
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Ravishanker, Nalini
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International journal of market research
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2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
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Journal of consumer behaviour
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ECONIS (ZBW)
8
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1
From research to action : enhancing Net Promoter Score utilization in managerial practice
Baehre, Sven
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 174-181
Persistent link: https://www.econbiz.de/10014584457
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Customer
mindset
metrics
: a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Story, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 353-362
Persistent link: https://www.econbiz.de/10013325614
Saved in:
4
Empirical generalisations in customer
mindset
metrics
Mecredy, Philip J.
;
Wright, Malcolm J.
;
Feetham, Pamela M.
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 102-120
Persistent link: https://www.econbiz.de/10012813940
Saved in:
5
A latent allocation model for brand awareness and
mindset
metrics
Marshall, Pablo
- In:
International journal of market research
64
(
2022
)
4
,
pp. 526-540
Persistent link: https://www.econbiz.de/10013258012
Saved in:
6
Improving customer profit predictions with customer
mindset
metrics
through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
Saved in:
7
Unlocking the power of marketing : understanding the links between customer
mindset
metrics
, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
8
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
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