Qian, Yi; Xie, Hui - In: Marketing Science 30 (2011) 4, pp. 717-736
-free approach, which can ensure that no customer is left behind in the analysis as a result of missing covariates. In this way, all …, the proposed approach reduces modeling and computational efforts associated with missing covariates and therefore makes … simulation studies. We then illustrate the method in two real data examples in which missing covariates occur: a mixed …