Camelia, Gordan; Dorel, Pop Marius - In: Annals of Faculty of Economics 1 (2013) 2, pp. 653-663
The purpose of this paper is to discuss the main issues that deal with higher education institutionsâ€(tm) mission … statements, from a marketing perspective. It has long been argued in the literature that missions represent the foundation upon … with the changing environment. Furthermore, given the fact that some authors argue the ineffectiveness of mission …