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  • Search: subject:"Mixed Method"
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Year of publication
Subject
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Consumer behaviour 66 Konsumentenverhalten 66 mixed method 52 Mixed method 45 Mixed-method 45 mixed-method 23 Beziehungsmarketing 21 Relationship marketing 21 Customer satisfaction 18 Kundenzufriedenheit 18 Innovation 17 Scientific method 17 Wissenschaftliche Methode 17 Mixed-method approach 16 Tourismus 15 Tourism 14 mixed-method approach 14 Dienstleistungsqualität 13 Mixed-method research 13 SME 13 Service quality 13 Bibliometrics 12 Bibliometrie 12 Holiday behaviour 12 Innovation management 12 Innovationsmanagement 12 Lieferkette 12 Social Web 12 Social web 12 Supply chain 12 Urlaubsverhalten 12 mixed method approach 12 Brand management 11 KMU 11 Lieferantenmanagement 11 Markenführung 11 Supplier relationship management 11 Brand image 10 Markenimage 10 Mixed method approach 10
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Online availability
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Undetermined 207 Free 79 CC license 12
Type of publication
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Article 291 Book / Working Paper 24
Type of publication (narrower categories)
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Article in journal 226 Aufsatz in Zeitschrift 226 research-article 24 Aufsatz im Buch 11 Book section 11 Article 10 Graue Literatur 9 Non-commercial literature 9 Working Paper 8 Arbeitspapier 6 Hochschulschrift 5 Conference paper 2 Konferenzbeitrag 2 Aufsatzsammlung 1 Book Part 1 Conference Paper 1 Lehrbuch 1 Thesis 1 case-report 1
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Language
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English 287 Undetermined 17 German 11
Author
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Behl, Abhishek 4 Bregoli, Ilenia 4 Mazzoli, Valentina 4 Shankar, Amit 4 Barzoki, Ali Shaemi 3 Bernardi, Laura 3 Breen, Liz 3 Del Chiappa, Giacomo 3 Donvito, Raffaele 3 Hou, Jiachen 3 Jeevan, Jagan 3 Larenza, Ornella 3 Pereira, Vijay 3 Roso, Violeta 3 Sowter, Julie 3 Struffolino, Emanuela 3 Yaroson, Emilia Vann 3 Acuti, Diletta 2 Aggarwal, Arun 2 Amoozad Mahdiraji, Hannan 2 Antony, Jiju 2 Atolagbe, Tolulope Morenike 2 Bagherian, Anthony 2 Batenburg, Ronald 2 Blut, Markus 2 Bouwman, Harry 2 Buran, İrem 2 Bystedt, Johan 2 Chen, Yu 2 Chiarini, Andrea 2 Choi, Youngjoon 2 Chua, Bee-Lia 2 Coulangeon, Philippe 2 Cui, Lin 2 Duchêne-Lacroix, Cédric 2 Filieri, Raffaele 2 Florian, Johannsen 2 Fotiadis, Anestis K. 2 Fougère, Denis 2 Freinberger, Patrick 2
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Institution
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Technische Universität Braunschweig 2 Charles H. Dyson School of Applied Economics and Management, Cornell University 1 International European Forum on Innovation and System Dynamics in Food Networks 1 International Food Policy Research Institute (IFPRI) 1 Springer Fachmedien Wiesbaden 1 Verlag Dr. Kovač 1 Vlerick Business School 1 eSocialSciences 1
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Published in...
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Journal of business research : JBR 13 Journal of retailing and consumer services 8 Industrial marketing management : the international journal for industrial and high-tech firms 6 Journal of travel and tourism marketing 6 International journal of hospitality management 5 Tourism management : research, policies, practice 5 European Journal of Training and Development 3 Journal of strategic marketing 3 Business & information systems engineering 2 Business research : an illustrative guide to practical methodological applications in selected case studies 2 Corporate social responsibility and environmental management 2 Discussion paper series / IZA 2 Health care management review : the journal for health care management research 2 IZA Discussion Papers 2 Information Systems and e-Business Management 2 Information systems and e-business management : ISeB 2 Interaktives Marketing 2 International Journal of Information Technology Project Management (IJITPM) 2 International Journal of Operations & Production Management 2 International journal of accounting, auditing and performance evaluation : IJAAPE 2 International journal of business excellence 2 International journal of economics and financial issues : IJEFI 2 International journal of operations & production management 2 Italian journal of marketing : ITJM 2 Journal of business logistics : JBL 2 Journal of change management : a major new, international quarterly 2 Journal of international consumer marketing 2 Journal of marketing management : MM 2 Journal of organizational computing and electronic commerce 2 Journal of purchasing and supply management 2 Journal of vocational behavior 2 Quality & Quantity: International Journal of Methodology 2 Technological forecasting & social change : an international journal 2 2014 International European Forum, February 17-21, 2014, Innsbruck-Igls, Austria 1 30th European Conference of the International Telecommunications Society (ITS): "Towards a Connected and Automated Society", Helsinki, Finland, 16th-19th June, 2019 1 Agricultural Economics Research Review 1 Applied economic perspectives and policy 1 Asia Pacific journal of marketing and logistics 1 Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC) 1 Bangladesh journal of political economy 1
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Source
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ECONIS (ZBW) 252 Other ZBW resources 30 RePEc 17 EconStor 14 BASE 2
Showing 51 - 60 of 315
Cover Image
Can guided introspection help avoid rationalization of meat consumption? : mixed-methods results of a pilot experimental study
Frank, Pascal; Heimann, Katrin; Kolbe, Viktoria; … - In: Cleaner and responsible consumption 6 (2022), pp. 1-10
people aware of their emotional reactions through introspection can reduce these rationalization processes. In this mixed-method …
Persistent link: https://www.econbiz.de/10014230249
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Omnichannel retailing and post-pandemic recovery : building a research agenda
Salvietti, Giada; Ziliani, Cristina; Teller, Christoph; … - In: International journal of retail and distribution management 50 (2022) 8/9, pp. 1156-1181
Persistent link: https://www.econbiz.de/10013398158
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Balancing tradition and modernity : the brand personality of Santiniketan as a tourist destination
Roy, Shaunak - In: South Asian journal of business and management cases 13 (2024) 3, pp. 281-296
Persistent link: https://www.econbiz.de/10015158024
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Crafting inclusive marketing campaigns : insights and influential factors in the Indian context
Upadhyay, Saurabh; Tuli, Nikhita; Kumar, Harish - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 3, pp. 223-238
Persistent link: https://www.econbiz.de/10015137917
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Business model innovations in high-velocity environments
Sarangdhar, Vikas; Awate, Snehal; Mudambi, Ram - In: Journal of business research : JBR 183 (2024), pp. 1-19
Persistent link: https://www.econbiz.de/10015144215
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The relationship between feminist collective action and social media engagement
Buran, İrem; Sabah, Şenay; Koçak, Akin - In: Journal of social marketing : JSOCM 14 (2024) 3/4, pp. 301-327
Persistent link: https://www.econbiz.de/10015272421
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A mixed methods assessment of technical and financial assistance to small- and medium-sized enterprises in Kenya's food sector
Nakasone, Eduardo; Porter, Maria; Maredia, Mywish K.; … - In: Applied economic perspectives and policy 46 (2024) 2, pp. 435-455
Persistent link: https://www.econbiz.de/10014577643
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You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit; Kumar, Aman; Behl, Abhishek; Pereira, Vijay - In: Industrial marketing management : the international … 116 (2024), pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
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Desire for exploration beats price : an empirical study on customer motives for using digital monetary food sharing platforms
Frank, Fiorella; Winterstein, Julia; Habisch, André - In: International journal of innovation & sustainable … 18 (2024) 4, pp. 420-440
Persistent link: https://www.econbiz.de/10015065184
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A mixed-method approach on the glass cliff phenomenon : a case of public sector service organizations in Iran
Kavoosi, Sara; Safari, Ali; Barzoki, Ali Shaemi - In: Management research review 47 (2024) 9, pp. 1360-1399
Persistent link: https://www.econbiz.de/10015065416
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