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  • Search: subject:"Mixed Method-Design"
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Year of publication
Subject
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Mixed-method design 7 Consumer behaviour 5 Konsumentenverhalten 5 Mixed methods 4 Mixed-Methods 4 mixed method design 4 Beziehungsmarketing 3 Brand 3 Brand management 3 Markenartikel 3 Markenführung 3 Relationship marketing 3 Brand image 2 Brand relationships 2 Brand transgressions in advertising 2 Clusteranalyse 2 E-WOM 2 Experimental design 2 Fallstudie 2 Korrespondenzanalyse 2 Markenimage 2 Mixed Method-Design 2 Mixed method design 2 Scientific method 2 Social media 2 Wissenschaftliche Methode 2 case study 2 cluster analysis 2 correspondence analysis 2 mixed-method design 2 Advertising 1 Arbeitsverhalten 1 Attribution of genuine concern 1 Ausländische Tochtergesellschaft 1 Bildungsertrag 1 Bio-Lebensmittel 1 Career development 1 Chennai 1 Cognitive psychology 1 Consumer negative e-WOM 1
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Online availability
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Free 10 Undetermined 9 CC license 1
Type of publication
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Article 14 Book / Working Paper 6
Type of publication (narrower categories)
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Article in journal 8 Aufsatz in Zeitschrift 8 Arbeitspapier 2 Aufsatz im Buch 2 Book section 2 Graue Literatur 2 Hochschulschrift 2 Non-commercial literature 2 Working Paper 2 research-article 2 Article 1 Thesis 1
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Language
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English 14 German 3 Undetermined 3
Author
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Mazzoli, Valentina 3 Donvito, Raffaele 2 Zarantonello, Lia 2 Acuti, Diletta 1 Arifine, Ghizlane 1 Bajaj, Monisha 1 Bajpai, Nirupam 1 Banalieva, Elitsa R. 1 Barley, Elizabeth Alexandra 1 Burnette, Denise 1 Carlson, Alyssa 1 Chiarini, Andrea 1 Dietrich, Daniel 1 Felix, Reto 1 Franck, Romain 1 Fritz, Wolfgang 1 Frohlich, David M. 1 Furrer, Olivier 1 Geiger, Ingmar 1 Grazzini, Laura 1 Hagebölling, Mona 1 Hüffmeier, Joachim 1 Kaur, Jaspreet 1 Kidwai, Huma 1 Korschun, Daniel 1 Kumar, Maneesh 1 Lakshminarayanan, Sethumadhavan 1 Lobe, Bojana 1 Loo, Ern Chen 1 Mason, Oliver 1 Matiask, Wenzel 1 Matiaske, Wenzel 1 Modem, Roopa 1 Mohana Sundari, V. 1 Nath, Seema 1 Pattusamy, Murugan 1 Petruzzellis, Luca 1 Pfiffelmann, Jean 1 Pillai K., Rajasekharan 1 Prabhu, Nandan 1
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Institution
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Technische Universität Braunschweig 1 Verlag Dr. Kovač 1 eSocialSciences 1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms 1 Industrielle Beziehungen 1 Industrielle Beziehungen : Zeitschrift für Arbeit, Organisation und Management 1 International journal of production research 1 Intersecting human resource management and organizational culture for environmental sustainability 1 Italian journal of marketing : ITJM 1 Journal of Product & Brand Management 1 Journal of knowledge management 1 Journal of world business : JWB 1 Mental Health and Digital Technologies 1 New practices for entrepreneurship innovation 1 Quality & Quantity: International Journal of Methodology 1 Schriftenreihe Studien zum Konsumentenverhalten 1 The journal of product & brand management 1 Working Papers / eSocialSciences 1 Working paper series / Department of Economics, University of Missouri-Columbia 1 Working papers SES 1
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Source
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ECONIS (ZBW) 14 RePEc 2 Other ZBW resources 2 BASE 1 EconStor 1
Showing 1 - 10 of 20
Cover Image
Identification of a triangular random coefficient model using a correction function
Carlson, Alyssa - 2024
Persistent link: https://www.econbiz.de/10015130315
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Conflicting consumer beliefs influencing eco-innovation adoption : motives and barriers for accepting the laser marking of organic products
Pfiffelmann, Jean; Untilov, Olga; Thøgersen, John; … - 2025
Persistent link: https://www.econbiz.de/10015373262
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Typologische Analysen zur statistischen Kontextualisierung von Fallstudien : Vorschlag für sequentielle und simultane Mixed Method-Designs
Matiask, Wenzel - In: Industrielle Beziehungen : Zeitschrift für Arbeit, … 29 (2022) 2, pp. 117-128
Die im Forschungsfeld der industriellen Beziehungen häufige Methodik der Fallstudie weist neben Vorteilen mit der oft ungeklärten Verortung im großzahligen Bild der Statistik einen gravierenden Nachteil auf. Im Kontext von Mixed Method-Designs wird die Möglichkeit der gezielten Auswahl von...
Persistent link: https://www.econbiz.de/10015077328
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Typologische Analysen zur statistischen Kontextualisierung von Fallstudien. Vorschlag für sequentielle und simultane Mixed Method-Designs
Matiaske, Wenzel - In: Industrielle Beziehungen 29 (2022) 2, pp. 117-128
Die im Forschungsfeld der industriellen Beziehungen häufige Methodik der Fallstudie weist neben Vorteilen mit der oft ungeklärten Verortung im großzahligen Bild der Statistik einen gravierenden Nachteil auf. Im Kontext von Mixed Method-Designs wird die Möglichkeit der gezielten Auswahl...
Persistent link: https://www.econbiz.de/10015334871
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Brand transgressions in advertising related to diversity, equity and inclusion : implications for consumer–brand relationships
Mazzoli, Valentina; Donvito, Raffaele; Zarantonello, Lia - In: The journal of product & brand management 33 (2024) 5, pp. 516-532
Persistent link: https://www.econbiz.de/10015165157
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Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships
Mazzoli, Valentina; Donvito, Raffaele; Zarantonello, Lia - In: Journal of Product & Brand Management 33 (2024) 5, pp. 516-532
these campaigns as brand transgressions in social media advertising. Design/methodology/approach This research uses a mixed-method … design that includes semi-structured interviews (Study 1), a content analysis (Study 2) and an online experiment (Study 3 …
Persistent link: https://www.econbiz.de/10015352159
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Silent sentinels : exploring the nexus of employee silence, engagement, and environmental stewardship
Kaur, Jaspreet - In: Intersecting human resource management and …, (pp. 89-114). 2024
Persistent link: https://www.econbiz.de/10015108316
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Exploring the long-term effects of entrepreneurship education on career trajectories
Mohana Sundari, V. - In: New practices for entrepreneurship innovation, (pp. 73-90). 2024
Persistent link: https://www.econbiz.de/10015202673
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Taktische Kündigung von vertraglichen Dienstleistungen : theoretische Fundierung und empirische Analyse
Hagebölling, Mona - 2024
Persistent link: https://www.econbiz.de/10014637199
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Acceptability, feasibility, and preliminary evaluation of an animated VR game for reducing mental health stigma in health-care students and trainees: a mixed-method study
Szekely, Raul; Mason, Oliver; Frohlich, David M.; … - In: Mental Health and Digital Technologies 1 (2024) 2, pp. 173-192
Purpose This study aims to pilot-test the acceptability, feasibility, preliminary efficacy and user experience of an animated virtual reality (VR) game (“Goliath: Playing with Reality”) aimed at reducing stigma related to psychosis and schizophrenia among health-care students and trainees....
Persistent link: https://www.econbiz.de/10015353991
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