Search Results - subject:"Mixed method"

Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships

Mazzoli, Valentina; Donvito, Raffaele; Zarantonello, Lia - In: Journal of Product & Brand Management 33 (2024) 5, pp. 516-532

these campaigns as brand transgressions in social media advertising. Design/methodology/approach This research uses a mixed-method …

Persistent link: https://www.econbiz.de/10015352159

Development of sustainable logistics performance model using system dynamics in urban logistics service companies in Indonesia

Zagloel, Teuku Yuri M; Siregar, M. Tirtana; Hidayatno, … - In: Cogent business & management 11 (2024) 1, pp. 1-34

The sustainable business model is critical in designing a performance model for logistics service companies by taking into account the dominant factors in managing all the resources needed to carry out operational processes, including the implementation of the logistics system as an effort to...

Persistent link: https://www.econbiz.de/10014533590

Determining the critical failure factors for Industry 4.0 : an exploratory sequential mixed method study

Sony, Michael; Antony, Jiju; Tortorella, Guilherme Luz; … - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 1862-1876

Persistent link: https://www.econbiz.de/10015405272

Micro-economic drivers of the South African foundry industry

Phiri, Luckson; Tolmay, Aletta Sophia; Van Schalkwyk, … - In: South African journal of economic and management sciences 26 (2023) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10013532183

Multi-tier supply chain behavior with blockchain technology : evidence from a frozen fish supply chain

Tokkozhina, Ulpan; Martins, Ana Lúcia; Ferreira, João C. - In: Operations management research : OMR ; advancing … 16 (2023) 3, pp. 1562-1576

Persistent link: https://www.econbiz.de/10014426026

Smart speakers and customer experience in service contexts

Ruiz-Equihua, Daniel; Romero, Jaime; Casaló, Luis V.; … - In: Psychology & marketing 40 (2023) 11, pp. 2326-2340

Persistent link: https://www.econbiz.de/10014432404

Building a bridge to the future : prospective legitimation in nascent markets

Harmon, Derek; Rhee, Eunice; Cho, Yun Ha - In: Strategic management journal 44 (2023) 11, pp. 2597-2633

Persistent link: https://www.econbiz.de/10014434786

Setting up a university city : geographies of exclusion in North Turin

Cenere, Samantha; Mangione, Erica; Santangelo, Marco; … - In: Tijdschrift voor economische en sociale geografie 114 (2023) 5, pp. 400-414

Persistent link: https://www.econbiz.de/10014436181

Developing instrument for micro-skills of selling for sales professionals in the Thai petrochemical industry

Ekharinthr Phongkhajeerathibha; Mohan, Kanu Priya; … - In: Thailand and the world economy 41 (2023) 3, pp. 159-184

Sales professionals play an important role in securing revenue and continued profitability for any industry. This research aimed to develop a scale for micro-skills in selling that contains research-based items specifically for sales professionals in Thai petrochemical industries. An exploratory...

Persistent link: https://www.econbiz.de/10014439455

The effect of organization employees' perspective on digital transformation on their technostress levels and performance : a public institution example

Çini, Mehmet Akif; Erdirençelebi, Meral; Akman, … - In: Central European business review : CEBR 12 (2023) 4, pp. 33-57

Persistent link: https://www.econbiz.de/10014371692