Search Results - subject:"Mixed-Method"

Carlson, Alyssa - 2024

Persistent link: https://www.econbiz.de/10015130315

Bag, Surajit; Muhammad Sabbir Rahman; Chiarini, Andrea - 2025

Persistent link: https://www.econbiz.de/10015357870

Pfiffelmann, Jean; Untilov, Olga; Thøgersen, John; … - 2025

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Sangwan, Navjot - In: The Indian economic journal 73 (2025) 2, pp. 235-251

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Mazzoli, Valentina; Donvito, Raffaele; Zarantonello, Lia - In: The journal of product & brand management 33 (2024) 5, pp. 516-532

Persistent link: https://www.econbiz.de/10015165157

De Canio, Francesca; Viglia, Giampaolo; Lombart, Cindy - In: Technological forecasting and social change : an … 198 (2024), pp. 1-9

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Bednar, Kathrin; Spiekermann, Sarah - In: Business & information systems engineering 66 (2024) 2, pp. 181-201

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Ramdani, Lovena; Abbana, Sharanam; Marimuthu, Ferina - In: International journal of economics and financial issues … 14 (2024) 4, pp. 1-8

Persistent link: https://www.econbiz.de/10014631816

Spreitzenbarth, Jan Martin; Bode, Christoph; … - In: Journal of purchasing and supply management 30 (2024) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10015062745

Mazzoli, Valentina; Donvito, Raffaele; Zarantonello, Lia - In: Journal of Product & Brand Management 33 (2024) 5, pp. 516-532

these campaigns as brand transgressions in social media advertising. Design/methodology/approach This research uses a mixed-method …

Persistent link: https://www.econbiz.de/10015352159

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