Search Results - subject:"Mobile App"

In-app advertising : a systematic literature review and implications for future research

Maddodi, Chetana Balakrishna; Upadhyaya, Pallavi - In: Spanish journal of marketing 28 (2024) 3, pp. 334-355

Persistent link: https://www.econbiz.de/10015190347

An investigation of selected UTAUT constructs and consumption values of Gen Z and Gen X for mobile banking services and behavioral intentions to facilitate the adoption of mobile apps

Dendrinos, Konstantinos; Spais, George - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 492-522

Persistent link: https://www.econbiz.de/10015138087

Determinants of intentions to use the foodpanda mobile application in Bangladesh : the role of attitude and fear of COVID-19

Hasan, Abdulla Al-Towfiq - In: South Asian journal of marketing 4 (2023) 1, pp. 17-32

Purpose - This study investigates the determinants influencing customers’ intentions of using the foodpanda mobile app … use foodpanda mobile app (ITUFPMA) and attitude. Further, attitude partially mediates between PU, ease of use, convenience … customers’ foodpanda mobile app use intentions and coping with competitive business environment of sharing economy sector …

Persistent link: https://www.econbiz.de/10014285417

Impact of super apps on the nutrition transition in low- and middle-income countries : evidence from Indonesia

Elmira, Elza Samantha; Suryahadi, Asep - 2025

Many low- and middle-income countries (LMICs) are experiencing a nutrition transition from traditional diets to high-energy, processed foods, increasing non-communicable disease risks. Digitalization of food systems plays a significant role in shaping this transition. This paper investigates the...

Persistent link: https://www.econbiz.de/10015324809

The role of nudge-based messages on the acceptability and download of COVID-19 contact tracing apps : survey experiments

Kurokawa, Hirofumi; Sasaki, Shusaku; Ōtake, Fumio - In: The Japanese economic review : the journal of the … 76 (2025) 1, pp. 195-225

Persistent link: https://www.econbiz.de/10015187714

Personalized content, engagement, and monetization in a mobile puzzle game

Pape, Louis-Daniel; Helmers, Christian; Iaria, Alessandro; … - In: International journal of industrial organization 98 (2025), pp. 1-18

Persistent link: https://www.econbiz.de/10015181873

Playing the market : a behavioural data analysis of digital engagement practices and investment outcomes

Gathergood, John; Gilchrist, Cameron; Griffiths, Mark D.; … - 2025

Persistent link: https://www.econbiz.de/10015399757

Driving mobile app user engagement through gamification

Paschmann, Jens Wilhelm; Bruno, Hernan A.; Heerde, … - 2025

Persistent link: https://www.econbiz.de/10015374350

Gamification and economic behavior : geospatial insights into mobile exercise app usage in South Korea

Jang, Seongsoo; Kim, Jinwon; Kim, Changwook - 2025

Persistent link: https://www.econbiz.de/10015373283

Unmasking privacy apprehension : a bibliometric review of mobile sharing economy applications

Thuy-Dzung T. Pham; Lo, Fang Yi; Huarng, Kun-Huang - 2025

The emergence of mobile applications (apps) that utilize sharing economy concepts has revolutionized multiple industries, including transportation, accommodation, healthcare, and other sectors. With the nature of massive data collection and sharing policies, these platforms create serious...

Persistent link: https://www.econbiz.de/10015192578