Search Results - subject:"Mobile Augmented Reality"

XR and Metaverse : Proceedings of the 9th International XR-Metaverse Conference 2024, Busan, South Korea

Jung, Timothy (ed.); Dieck, M. Claudia tom (ed.); … - International XR-Metaverse Conference <9., 2024, Busan> - 2025

This book offers a comprehensive collection of the latest research presented at the 9th International XR-Metaverse Conference held in Busan, South Korea, in 2024. Its goal is to bridge the gap between academia and industry by advancing the state of the art in Metaverse, XR, AI-based AR and VR...

Persistent link: https://www.econbiz.de/10015334396

Immersive experience and customer responses towards mobile augmented reality applications: The moderating role of technology anxiety

Vo, Kim Nhan; Le, Angelina Nhat Hanh; Tam, Le Thanh; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-17

intention toward mobile augmented reality applications (MAR apps). This paper also examines the moderating role of technology …

Persistent link: https://www.econbiz.de/10014505683

Immersive experience and customer responses towards mobile augmented reality applications : the moderating role of technology anxiety

Kim Nhan Vo; Le, Angelina Nhat Hanh; Le Thanh Tam; … - In: Cogent business & management 9 (2022) 1, pp. 1-17

intention toward mobile augmented reality applications (MAR apps). This paper also examines the moderating role of technology …

Persistent link: https://www.econbiz.de/10014429139

Toy or Tool? : utilitaristischer und hedonischer Nutzen mobiler Augmented Reality-Apps

Hoffmann, Stefan; Mai, Robert; Pagel, Timo - In: HMD : Praxis der Wirtschaftsinformatik 59 (2022) 1, pp. 23-36

Persistent link: https://www.econbiz.de/10013169840

XR and Metaverse : Proceedings of the 8th International XR-Metaverse Conference 2023, Las Vegas, USA

Dieck, M. Claudia tom (ed.); Jung, Timothy (ed.); … - International XR-Metaverse Conference <8., 2023, Las … - 2024

This book offers a comprehensive collection of the latest research presented at the 8th International XR-Metaverse Conference, held in Las Vegas, USA in 2023. Its goal is to bridge the gap between academia and industry by advancing the state of the art in metaverse, XR, AI-based AR and VR...

Persistent link: https://www.econbiz.de/10014463098

Toy or Tool? Utilitarian and Hedonic Benefit of Mobile Augmented Reality Apps

Hoffmann, Stefan; Mai, Robert; Pagel, Timo - In: HMD Praxis der Wirtschaftsinformatik 59 (2021) 1, pp. 23-36

Mobile Augmented Reality (MAR)-Apps für private Konsument:innen existieren zwischenzeitlich für verschiedene …

Persistent link: https://www.econbiz.de/10014502099

Augmented reality in marketing : conceptualization and systematic review

Massa, Elodie; Ladhari, Riadh - In: International journal of consumer studies 47 (2023) 6, pp. 2335-2366

Persistent link: https://www.econbiz.de/10014427287

Mobile-assisted showrooming behavior and the (r)evolution of retail : the moderating effect of gender on the adoption of mobile augmented reality

Alesanco-Llorente, María; Reinares-Lara, Eva; … - In: Technological forecasting & social change : an … 191 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014287761

Extended Reality and Metaverse : Immersive Technology in Times of Crisis

Jung, Timothy (ed.); Dieck, M. Claudia tom (ed.); … - International XR Conference / Annual conference <7., … - 2023

"Opening and Closing Virtual Reality" The Effects of Openness on Interpretation of and Attitude towards Virtual Reality Advertisements -- AR In-Store Solutions for Different Fashion Retail Environments: Retailers’ Perspectives -- How Cognitive Flexibility Affects Sense of Power in a Coffee...

Persistent link: https://www.econbiz.de/10013545724

Assessing user benefits and privacy concerns in utilitarian and hedonic mobile augmented reality apps

Qin, Hong; David, Alsius; Harun, Ahasan; Al Mamun, Md Rasel - In: Industrial Management & Data Systems 124 (2023) 1, pp. 442-482

Purpose The application of mobile augmented reality (MAR) for enhancing user experiences and consumer patronizing …

Persistent link: https://www.econbiz.de/10014825509