In this paper, the authors address NTT DoCoMo's business venture and how it brought its advanced wireless internet products to the U.S. telecommunications market. The authors assess its prospects and analyze the transferability of DoCoMo's competitive advantages in Japan to the U.S. wireless...

If there’s one thing Canadians agree on, it’s that Canada’s wireless industry can and should be more competitive. The federal government is on side with the policy objective of having four carriers in every region and has responded with policies that provide commercial advantages to...

The purpose of this research is to explore the business strategies of a firm seeking to develop and profitably market a mobile smartphone application (‘app’) to understand how small, digital entrepreneurships may build sustainable business models given substantial market barriers. The case...

Purpose: The objectives of this research are to differentiate mobile internet users in terms of their physical context orientation and identify market segments that help companies and policy makers address user needs and behaviors. Design/methodology/approach: Two methodologies - focus groups...

As demand for mobile broadband services continues to explode, mobile wireless networks must expand greatly their capacities. This paper describes and quantifies the economic and technical challenges associated with deepening wireless networks to meet this growing demand. Methods of capacity...

With a 75% mobile penetration in Kenya, there has been a flurry of efforts to develop mobile applications for the common citizen who now owns a mobile device. However, the uptake of such mobile phone-based applications has been disappointingly low, especially at the so-called base of the pyramid...

Die vorliegende Arbeit untersucht den Einsatz von mobilen Apps für Smartphones im Mobile Marketing und die Akzeptanz solcher Apps durch Konsumenten. Als relevante Konzepte werden zunächst mobile Apps definiert und abgegrenzt sowie eine Typologie von Apps vorgeschlagen. Dann werden mobile...