The proliferation of smartphones has spawned a new industry – mobile apps. Managers increasingly recognize the potential for mobile commerce apps to “engage” customers and thereby grow sales. To measure this potential, this paper examines what drives customer usage of apps and whether app...

Bevor Siri Einzug hielt in jedes iPhone, blitzten die Erfinder der virtuellen persönlichen Assistentin bei einem Investor nach dem anderen ab. Keiner glaubte daran, dass ein Computer Sprache nicht nur erkennen, sondern auch verstehen kann. Doch dann klingelte das Telefon - und Steve Jobs war dran.

"This book showcases the widely varied ways that technology can be applied to enhance classroom learning, closely examining and critiquing the best methods in assimilating technologies for faculty, teachers, administrators, technology staff, directors of learning centers, and other education...

"This book brings together new ways to process and monitor data, and to put it to work in everything from intelligent transportation systems to healthcare to multimedia applications"--Provided by publisher.