The recent COVID-19 pandemic has made us realize how important contact tracing apps plays an important role in controlling health crises. Therefore, it is important for app makers, marketers, and government officials to understand the common people's perception of contact tracing apps. In this...

While regional data protection and privacy regimes are cited as a major barrier in cross-border digital trade, mitigating consumer privacy concerns through regulations can potentially increase the demand for foreign digital products or services. This study presents empirical evidence on this...