The ethos of open sharing of experiences and user generated content enabled by Mobile social media can be problematic …, they highlight some of the key ethical challenges that they have found need to be negotiated within global mobile social … media education (Andrews, Dyson, Smyth, & Wallace, 2011) and mobile media production (i.e.: photography and video – Wishart …

general topic of mobile marketing and mobile social media. Herein, we define what mobile social media is, what it is not, and …. We present four pieces of advice for mobile social media usage, which we refer to as the ‘Four I's’ of mobile social … social media for marketing research, communication, sales promotions/discounts, and relationship development/loyalty programs …