Correia, Miguel; Cunnningham, Nicole; Roberts-Lombard, … - In: South African journal of business management 55 (2024) 1, pp. 1-13
Purpose: More consumers are using mobile applications (apps) to shop for apparel, specifically young adult males. As … menswear apparel via mobile applications. Practical implications: The study offers retailers a better understanding of young … adult males' mobile application usage patterns, and strategic guidance on developing and marketing mobile applications to …