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  • Search: subject:"Mobile augmented reality"
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Year of publication
Subject
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Apps 2 Augmented Reality 2 Hedonisch 2 Mobile Augmented Reality (MAR) 2 User Rating 2 Utilitaristisch 2 adoption intention 2 attitude 2 customer immersive experience 2 mobile augmented reality applications 2 technology anxiety 2 Consumer behaviour 1 Hedonic 1 Innovation adoption 1 Innovationsakzeptanz 1 Konsumentenverhalten 1 Mobile Anwendung 1 Mobile application 1 Mobile communications 1 Mobilkommunikation 1 Utilitarian 1 Virtual reality 1 Virtuelle Realität 1
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Online availability
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Free 4 CC license 1
Type of publication
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Article 4
Type of publication (narrower categories)
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Article 2 Article in journal 2 Aufsatz in Zeitschrift 2
Language
All
German 2 English 2
Author
All
Hoffmann, Stefan 2 Le, Angelina Nhat Hanh 2 Mai, Robert 2 Pagel, Timo 2 Huong Ho Xuan 1 Kim Nhan Vo 1 Le Thanh Tam 1 Tam, Le Thanh 1 Vo, Kim Nhan 1 Xuan, Huong Ho 1
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Published in...
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Cogent Business & Management 1 Cogent business & management 1 HMD : Praxis der Wirtschaftsinformatik 1 HMD Praxis der Wirtschaftsinformatik 1
Source
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ECONIS (ZBW) 2 EconStor 2
Showing 1 - 4 of 4
Cover Image
Immersive experience and customer responses towards mobile augmented reality applications: The moderating role of technology anxiety
Vo, Kim Nhan; Le, Angelina Nhat Hanh; Tam, Le Thanh; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-17
intention toward mobile augmented reality applications (MAR apps). This paper also examines the moderating role of technology …
Persistent link: https://www.econbiz.de/10014505683
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Cover Image
Immersive experience and customer responses towards mobile augmented reality applications : the moderating role of technology anxiety
Kim Nhan Vo; Le, Angelina Nhat Hanh; Le Thanh Tam; … - In: Cogent business & management 9 (2022) 1, pp. 1-17
intention toward mobile augmented reality applications (MAR apps). This paper also examines the moderating role of technology …
Persistent link: https://www.econbiz.de/10014429139
Saved in:
Cover Image
Toy or Tool? : utilitaristischer und hedonischer Nutzen mobiler Augmented Reality-Apps
Hoffmann, Stefan; Mai, Robert; Pagel, Timo - In: HMD : Praxis der Wirtschaftsinformatik 59 (2022) 1, pp. 23-36
Persistent link: https://www.econbiz.de/10013169840
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Cover Image
Toy or Tool? Utilitarian and Hedonic Benefit of Mobile Augmented Reality Apps
Hoffmann, Stefan; Mai, Robert; Pagel, Timo - In: HMD Praxis der Wirtschaftsinformatik 59 (2021) 1, pp. 23-36
Mobile Augmented Reality (MAR)-Apps für private Konsument:innen existieren zwischenzeitlich für verschiedene …
Persistent link: https://www.econbiz.de/10014502099
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