Hasselwander, Marc; Weiss, Daniel - In: European research on management and business economics 31 (2025) 2, pp. 1-13
Super apps enable consumers to access multiple services through a single mobile application. Platforms like WeChat, Alipay, KakaoTalk, and LINE have already been widely adopted across many Asian markets. This study aims to develop a greater understanding of consumers' preferences for super app...