Search Results - subject:"Mobile couponing"

How consumers respond to incentivized word of mouth : an examination across gender

Tercia, Christiana Yosevina; Teichert, Thorsten - In: Australasian marketing journal 25 (2017) 1, pp. 46-56

Persistent link: https://www.econbiz.de/10011782255

Cultural context in word-of-mouth activity : How consumers respond to monetary incentives in WOM

Tercia, Christiana Yosevina; Teichert, Thorsten - In: Asia Pacific Journal of Marketing and Logistics 28 (2016) 5, pp. 827-840

Purpose The purpose of this paper is to investigate how monetary incentives foster purchase intention in WOM settings. Design/methodology/approach This study investigates offering mobile coupons as an incentive and word-of-mouth (WOM) tool. An empirical study compares achievable effects on WOM...

Persistent link: https://www.econbiz.de/10014675678

Cultural context in word-of-mouth activity : how consumers respond to monetary incentives in WOM

Tercia, Christiana Yosevina; Teichert, Thorsten - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 827-840

Persistent link: https://www.econbiz.de/10011616834