Search Results - subject:"Mobile instant messaging"

What's up, mister! : an investigation of the team-fan conversational approach

Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria; … - In: Corporate governance and research & development studies … (2024) 2, pp. 57-77

dimensions of the customer engagement construct on Mobile Instant Messaging Apps when they are used as Engagement Platforms in a … fans of a famous football team in Italy that has recently decided to use WhatsApp (Mobile Instant Messaging App - MIM) to …

Persistent link: https://www.econbiz.de/10015077502

Factors influencing the consumer tendency to use mobile instant messaging (MIM) : a mixed method study

Cruz-Cárdenas, Jorge; Guadalupe-Lanas, Jorge; … - 2022

Mobile instant messaging (MIM) is currently one of the most influential areas of technology. MIM applications have …

Persistent link: https://www.econbiz.de/10012802722

Factors influencing the consumer tendency to use mobile instant messaging (MIM): A mixed method study

Cruz-Cárdenas, Jorge; Guadalupe-Lanas, Jorge; … - In: Contemporary Economics 16 (2022) 1, pp. 32-50

Mobile instant messaging (MIM) is currently one of the most influential areas of technology. MIM applications have …

Persistent link: https://www.econbiz.de/10014544518

A communication overload scale for use with mobile instant messaging in work management

Bahri, Shamshul; Fauzi, Ali; Ahmad, Nur Syazwani - In: Digital business 1 (2020) 1, pp. 1-8

Mobile instant messaging (MIM) applications have an exceptionally large number of users worldwide. Businesses and …

Persistent link: https://www.econbiz.de/10012594297