Search Results - subject:"Mobile instant messaging"

What's up, mister! : an investigation of the team-fan conversational approach

Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria; … - In: Corporate governance and research & development studies … (2024) 2, pp. 57-77

dimensions of the customer engagement construct on Mobile Instant Messaging Apps when they are used as Engagement Platforms in a … fans of a famous football team in Italy that has recently decided to use WhatsApp (Mobile Instant Messaging App - MIM) to …

Persistent link: https://www.econbiz.de/10015077502

Factors influencing the consumer tendency to use mobile instant messaging (MIM) : a mixed method study

Cruz-Cárdenas, Jorge; Guadalupe-Lanas, Jorge; … - 2022

Mobile instant messaging (MIM) is currently one of the most influential areas of technology. MIM applications have …

Persistent link: https://www.econbiz.de/10012802722

Factors influencing the consumer tendency to use mobile instant messaging (MIM): A mixed method study

Cruz-Cárdenas, Jorge; Guadalupe-Lanas, Jorge; … - In: Contemporary Economics 16 (2022) 1, pp. 32-50

Mobile instant messaging (MIM) is currently one of the most influential areas of technology. MIM applications have …

Persistent link: https://www.econbiz.de/10014544518

Factors influencing m-loyalty and customer reuse intention toward mobile instant messaging services

Mehdi, Mokhalles Mohammad; Kler, Arshan; Nafees, Lubna - In: The journal of business & industrial marketing 39 (2024) 1, pp. 66-84

Persistent link: https://www.econbiz.de/10014472711

Getting users to click: a content analysis of phishers’ tactics and techniques in mobile instant messaging phishing

Ahmad, Rufai; Terzis, Sotirios; Renaud, Karen - In: Information & Computer Security 32 (2024) 4, pp. 420-435

instant messaging (MIM) phishing. Design/methodology/approach In total, 67 examples of real-world MIM phishing attacks were …Purpose This study aims to investigate how phishers apply persuasion principles and construct deceptive URLs in mobile …

Persistent link: https://www.econbiz.de/10015344477

A communication overload scale for use with mobile instant messaging in work management

Bahri, Shamshul; Fauzi, Ali; Ahmad, Nur Syazwani - In: Digital business 1 (2020) 1, pp. 1-8

Mobile instant messaging (MIM) applications have an exceptionally large number of users worldwide. Businesses and …

Persistent link: https://www.econbiz.de/10012594297

Messenger Marketing : Grundlagen, Einsatzmöglichkeiten, Erfolgsfaktoren

Hofer-Fischer, Sigrid; Kremmel, Dietmar; Weis, Franziska - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 51 (2022) 4, pp. 45-48

Persistent link: https://www.econbiz.de/10013198900

Mobile instant messaging apps as an opportunity for a conversational approach to marketing : a segmentation study

Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria; … - In: The journal of business & industrial marketing 37 (2022) 7, pp. 1432-1448

Persistent link: https://www.econbiz.de/10013400120

Engaging customers in value co-creation through mobile instant messaging in the tourism and hospitality industry

Lei, Soey Sut Ieng; Ye, Shun; Wang, Dan; Law, Rob - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 229-251

Persistent link: https://www.econbiz.de/10012201334

Privacy in the context of reciprocity: conceptualizing users’ choices

Khalil, Ashraf; Zia, Huma; Abdallah, Salam - In: Online Information Review 43 (2019) 7, pp. 1316-1333

significantly impact privacy choices. Practical implications The findings recommend improved design for Mobile Instant Messaging … into the notion of reciprocity and how it affects users’ privacy choices and preferences when built in to Mobile Instant … Messaging applications. Overall, the authors believe that this paper adds significantly to a growing body of research on privacy …

Persistent link: https://www.econbiz.de/10014966784