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  • Search: subject:"Mobile instant messaging"
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Year of publication
Subject
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Mobile instant messaging 9 Mobile communications 8 Mobilkommunikation 8 mobile instant messaging 6 Beziehungsmarketing 5 Consumer behaviour 5 Konsumentenverhalten 5 Relationship marketing 5 Social Web 3 Social web 3 network externalities 3 Consumer behavior 2 Customer satisfaction 2 Innovation adoption 2 Innovationsakzeptanz 2 Internet marketing 2 Kundenzufriedenheit 2 Network economics 2 Netzwerkökonomik 2 Online-Marketing 2 WhatsApp 2 technology acceptance model 2 5E instructional model 1 Affordances 1 Anwendungssoftware 1 Application software 1 Arbeitsgruppe 1 Arbeitszufriedenheit 1 Betriebliche Wertschöpfung 1 Betriebswirtschaftsstudium 1 Communication 1 Confidence 1 Continuance intention 1 Continuance usage intention 1 Convenience 1 Customer integration 1 Customer reuse intention 1 Customer value 1 Didactics 1 Didaktik 1
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Online availability
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Undetermined 11 Free 4 CC license 3
Type of publication
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Article 18
Type of publication (narrower categories)
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Article in journal 13 Aufsatz in Zeitschrift 13 research-article 3 Article 1
Language
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English 17 German 1
Author
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Lo Presti, Letizia 3 Marino, Vittoria 3 Cruz-Cárdenas, Jorge 2 Guadalupe-Lanas, Jorge 2 Maggiore, Giulio 2 Palacio-Fierro, Andrés 2 Ramos-Galarza, Carlos 2 Resciniti, Riccardo 2 Abdallah, Salam 1 Achyar, Adrian 1 Ahmad, Nur Syazwani 1 Ahmad, Rufai 1 Bahri, Shamshul 1 Baldasso, Lucas 1 Barbosa, Jorge Luis Victória 1 Chang, Younghoon 1 Fauzi, Ali 1 Gan, Chunmei 1 Hew, Khe Foon 1 Hofer-Fischer, Sigrid 1 Jeong, Changyun 1 Junior, José Carlos da Silva Freitas 1 Khalil, Ashraf 1 Klein, Amarolinda Zanela 1 Kler, Arshan 1 Kremmel, Dietmar 1 Law, Rob 1 Lei, Soey Sut Ieng 1 Li, Hongxiu 1 Libaque-Saenz, Christian Fernando 1 Lo, Chung Kwan 1 Mattiello da Silva, Juliana Vitória Vieira Mattiello 1 Mehdi, Mokhalles Mohammad 1 Nafees, Lubna 1 Oghuma, Apollos Patricks 1 Park, Myeong-cheol 1 Renaud, Karen 1 Rho, Jae Jeung 1 Rice, Ronald E. 1 Rolland, Erik 1
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Published in...
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The journal of business & industrial marketing 2 ASEAN marketing journal : Association of Southeast Asian Nations marketing journal 1 Contemporary Economics 1 Corporate governance and research & development studies : CGR&DS 1 Digital business 1 Industrial Management & Data Systems 1 Information & Computer Security 1 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 1 Information technology and management 1 International Journal of Distance Education Technologies (IJDET) 1 International journal of services and standards 1 International journal on media management : JMM 1 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 1 Online Information Review 1 Telecommunications policy : the international journal of digital economy, data sciences and new media 1 Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung 1
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Source
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ECONIS (ZBW) 13 Other ZBW resources 4 EconStor 1
Showing 11 - 18 of 18
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Disruptive marketing communication for customer engagement. the new frontiers of mobile instant messaging
Marino, Vittoria; Lo Presti, Letizia - In: International journal on media management : JMM 21 (2019) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10012201718
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The Educational Affordances of Mobile Instant Messaging (MIM): Results of Whatsapp® Used in Higher Education
Klein, Amarolinda Zanela; Junior, José Carlos da Silva … - In: International Journal of Distance Education … 16 (2018) 2, pp. 51-64
The popularity of Mobile Instant Messaging (MIM) has prompted educators to integrate it in teaching and learning in …
Persistent link: https://www.econbiz.de/10012044046
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Examining a WeChat-supported 5E-flipped classroom pedagogical approach
Hew, Khe Foon; Tang, Ying; Lo, Chung Kwan; Zhu, Yanzhen - In: International journal of services and standards 12 (2018) 3/4, pp. 224-242
Persistent link: https://www.econbiz.de/10012106523
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Mobile instant messaging use and social capital : direct and indirect associations with employee outcomes
Sheer, Vivian C.; Rice, Ronald E. - In: Information & management : the internat. journal of … 54 (2017) 1, pp. 90-102
Persistent link: https://www.econbiz.de/10011650499
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Effects of externalities and flow on perceived usefulness, satisfaction, and loyalty in mobile instant messaging promotion
Theresa Victory Gloria; Achyar, Adrian - In: ASEAN marketing journal : Association of Southeast … 8 (2016) 2, pp. 96-110
Persistent link: https://www.econbiz.de/10011915506
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Understanding continuance intention of mobile instant messaging : Motivators and inhibitors
Gan, Chunmei; Li, Hongxiu - In: Industrial Management & Data Systems 115 (2015) 4, pp. 646-660
Purpose – The purpose of this paper is to examine the continued usage of mobile instant messaging (IM) from the …
Persistent link: https://www.econbiz.de/10014826283
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Understanding individual adoption of mobile instant messaging : a multiple perspectives approach
Yoon, Cheolho; Jeong, Changyun; Rolland, Erik - In: Information technology and management 16 (2015) 2, pp. 139-151
Persistent link: https://www.econbiz.de/10011287156
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Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications : a comparative analysis of KakaoTalk and Joyn in Korea
Oghuma, Apollos Patricks; Chang, Younghoon; … - In: Telecommunications policy : the international journal … 39 (2015) 8, pp. 658-677
Persistent link: https://www.econbiz.de/10011496015
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