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Search: subject:"Mobile instant messaging"
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Mobile instant messaging
9
Mobile communications
8
Mobilkommunikation
8
mobile instant messaging
6
Beziehungsmarketing
5
Consumer behaviour
5
Konsumentenverhalten
5
Relationship marketing
5
Social Web
3
Social web
3
network externalities
3
Consumer behavior
2
Customer satisfaction
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet marketing
2
Kundenzufriedenheit
2
Network economics
2
Netzwerkökonomik
2
Online-Marketing
2
WhatsApp
2
technology acceptance model
2
5E instructional model
1
Affordances
1
Anwendungssoftware
1
Application software
1
Arbeitsgruppe
1
Arbeitszufriedenheit
1
Betriebliche Wertschöpfung
1
Betriebswirtschaftsstudium
1
Communication
1
Confidence
1
Continuance intention
1
Continuance usage intention
1
Convenience
1
Customer integration
1
Customer reuse intention
1
Customer value
1
Didactics
1
Didaktik
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research-article
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English
17
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Lo Presti, Letizia
3
Marino, Vittoria
3
Cruz-Cárdenas, Jorge
2
Guadalupe-Lanas, Jorge
2
Maggiore, Giulio
2
Palacio-Fierro, Andrés
2
Ramos-Galarza, Carlos
2
Resciniti, Riccardo
2
Abdallah, Salam
1
Achyar, Adrian
1
Ahmad, Nur Syazwani
1
Ahmad, Rufai
1
Bahri, Shamshul
1
Baldasso, Lucas
1
Barbosa, Jorge Luis Victória
1
Chang, Younghoon
1
Fauzi, Ali
1
Gan, Chunmei
1
Hew, Khe Foon
1
Hofer-Fischer, Sigrid
1
Jeong, Changyun
1
Junior, José Carlos da Silva Freitas
1
Khalil, Ashraf
1
Klein, Amarolinda Zanela
1
Kler, Arshan
1
Kremmel, Dietmar
1
Law, Rob
1
Lei, Soey Sut Ieng
1
Li, Hongxiu
1
Libaque-Saenz, Christian Fernando
1
Lo, Chung Kwan
1
Mattiello da Silva, Juliana Vitória Vieira Mattiello
1
Mehdi, Mokhalles Mohammad
1
Nafees, Lubna
1
Oghuma, Apollos Patricks
1
Park, Myeong-cheol
1
Renaud, Karen
1
Rho, Jae Jeung
1
Rice, Ronald E.
1
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The journal of business & industrial marketing
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Contemporary Economics
1
Corporate governance and research & development studies : CGR&DS
1
Digital business
1
Industrial Management & Data Systems
1
Information & Computer Security
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information technology and management
1
International Journal of Distance Education Technologies (IJDET)
1
International journal of services and standards
1
International journal on media management : JMM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Online Information Review
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
13
Other ZBW resources
4
EconStor
1
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11
Disruptive marketing communication for customer engagement. the new frontiers of
mobile
instant
messaging
Marino, Vittoria
;
Lo Presti, Letizia
- In:
International journal on media management : JMM
21
(
2019
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10012201718
Saved in:
12
The Educational Affordances of
Mobile
Instant
Messaging
(MIM): Results of Whatsapp® Used in Higher Education
Klein, Amarolinda Zanela
;
Junior, José Carlos da Silva …
- In:
International Journal of Distance Education …
16
(
2018
)
2
,
pp. 51-64
The popularity of
Mobile
Instant
Messaging
(MIM) has prompted educators to integrate it in teaching and learning in …
Persistent link: https://www.econbiz.de/10012044046
Saved in:
13
Examining a WeChat-supported 5E-flipped classroom pedagogical approach
Hew, Khe Foon
;
Tang, Ying
;
Lo, Chung Kwan
;
Zhu, Yanzhen
- In:
International journal of services and standards
12
(
2018
)
3/4
,
pp. 224-242
Persistent link: https://www.econbiz.de/10012106523
Saved in:
14
Mobile
instant
messaging
use and social capital : direct and indirect associations with employee outcomes
Sheer, Vivian C.
;
Rice, Ronald E.
- In:
Information & management : the internat. journal of …
54
(
2017
)
1
,
pp. 90-102
Persistent link: https://www.econbiz.de/10011650499
Saved in:
15
Effects of externalities and flow on perceived usefulness, satisfaction, and loyalty in
mobile
instant
messaging
promotion
Theresa Victory Gloria
;
Achyar, Adrian
- In:
ASEAN marketing journal : Association of Southeast …
8
(
2016
)
2
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011915506
Saved in:
16
Understanding continuance intention of
mobile
instant
messaging
: Motivators and inhibitors
Gan, Chunmei
;
Li, Hongxiu
- In:
Industrial Management & Data Systems
115
(
2015
)
4
,
pp. 646-660
Purpose – The purpose of this paper is to examine the continued usage of
mobile
instant
messaging
(IM) from the …
Persistent link: https://www.econbiz.de/10014826283
Saved in:
17
Understanding individual adoption of
mobile
instant
messaging
: a multiple perspectives approach
Yoon, Cheolho
;
Jeong, Changyun
;
Rolland, Erik
- In:
Information technology and management
16
(
2015
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011287156
Saved in:
18
Benefit-confirmation model for post-adoption behavior of
mobile
instant
messaging
applications : a comparative analysis of KakaoTalk and Joyn in Korea
Oghuma, Apollos Patricks
;
Chang, Younghoon
; …
- In:
Telecommunications policy : the international journal …
39
(
2015
)
8
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011496015
Saved in:
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