//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Mobile phone"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Mobile marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Mobile phone
Mobile Marketing
14
Mobile marketing
14
Internet marketing
12
Online-Marketing
12
Consumer behaviour
9
Konsumentenverhalten
9
Advertising
7
Advertising effects
7
Mobile communications
7
Mobilkommunikation
7
Werbewirkung
7
Werbung
7
Mobile Business
6
Mobile business
6
Mobiltelefon
4
mobile advertising
4
Innovation adoption
3
Innovationsakzeptanz
3
Social Web
3
Social web
3
Beziehungsmarketing
2
Brand management
2
China
2
Information behaviour
2
Informationsverhalten
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
SMS
2
SMS advertising
2
short message service
2
1994-2007
1
Beijing
1
Consumer attitudes
1
Cultural identity
1
Data protection
1
Datenschutz
1
E-commerce
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Amoako, George Kofi
1
Aramendia-Muneta, Maria Elena
1
Bakr, Yousra
1
Doe, Joshua Kofi
1
Livas, Christos
1
Martins, Albert
1
Olarte-Pascual, Cristina
1
Skotis, Apostolos
1
Tolba, Ahmed
1
Tsegah, Marian
1
more ...
less ...
Published in...
All
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
International journal of internet marketing and advertising : IJIMA
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of business research : JBR
4
Journal of marketing research
3
BestMasters
2
Business horizons
2
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of business information systems : IJBIS
2
Journal of advertising research
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SpringerLink / Bücher
2
The marketing review
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Acta Universitatis Danubius / Oeconomica
1
Advances in e-business research series (AEBR)
1
Advertising, promotion, and new media
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business applications and computational intelligence
1
Business education & accreditation : BEA
1
CES working papers
1
Direct marketing : an international journal
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Handbook of research on mobile marketing management
1
Information systems research : ISR
1
International journal of business and systems research
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of information technology and management : IJITM
1
International journal of technology marketing : IJTMkt
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
2
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
3
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
4
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->