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~isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Virales Marketing"
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Virales Marketing
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of retailing and consumer services
Journal of marketing research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Corporate communications : an international journal
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Digital advertising : theory and research
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Expert journal of marketing
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International journal of advertising : the quarterly review of marketing communications
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UNSW Law Research Paper
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Young consumers : insight and ideas for responsible marketers
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Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
2
Virales Marketing als Weiterentwicklung des Empfehlungsmarketing
Bauer, Hans H.
;
Martin, Isabel
;
Albrecht, Carmen-Maria
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 57-71)
.
2008
Persistent link: https://www.econbiz.de/10003762106
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