Lynn, Noah H. N.; Berger, Paul D. - In: International Journal of Social Science Research 2 (2014) 2, pp. 229-242
In this paper we describe the state of mobile marketing in Japan. We consider the various aspects of mobile marketing … social media and associated activities. This growth of mobile marketing has dramatic, positive implications for marketing, in … mobile marketing will be in Japan and around the world. Finally, a key implication for optimal marketing strategy is …