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~subject:"mobile marketing"
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mobile marketing
Mobile marketing
1,049
Mobile Marketing
1,044
Internet
439
Electronic Commerce
359
Telemarketing
357
Online-Marketing
330
Deutschland
329
Germany
308
Internet marketing
302
Consumer behaviour
259
Konsumentenverhalten
259
E-commerce
237
Mobile communications
233
Mobilkommunikation
232
Theorie
207
Theory
207
Beziehungsmarketing
193
Relationship marketing
193
Advertising effects
152
Werbewirkung
152
Mobile Business
139
Mobile business
139
Werbung
136
Advertising
133
Marketingmanagement
128
Marketing management
125
Marketing
122
Mobile phone
101
Mobiltelefon
101
Social Web
92
Social web
92
Online retailing
70
Online-Handel
70
Kundenmanagement
59
Mobile Anwendung
59
Mobile application
59
Direktmarketing
56
USA
55
Brand management
52
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Undetermined
31
Free
22
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Article
70
Book / Working Paper
5
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Article in journal
52
Aufsatz in Zeitschrift
52
Arbeitspapier
1
Article
1
Conference Paper
1
Congress Report
1
Graue Literatur
1
Non-commercial literature
1
Thesis
1
Working Paper
1
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Language
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English
60
Undetermined
15
Author
All
Březinová, Monika
2
Cheong, Hyuk Jun
2
Ghose, Anindya
2
Kumar, Vikas
2
Melumad, Shiri
2
Mittal, Saurabh
2
Mohammed-Baksh, Sufyan
2
Narang, Unnati
2
Pham, Michel T.
2
Rost, Michael
2
Shankar, Venkatesh
2
Stephen, Andrew T.
2
AZIZI, Shahriar
1
Aas, Tor Helge
1
Ahmed, Rizwan Raheem
1
Al Khasawneh, Mohammad Hamdi
1
Alcázar Martínez, Benjamin del
1
Aleem, Asma
1
Ali, Zulqurnain
1
Almeida, Marcos Inácio Severo de
1
Amirkhanpour, Monaliz
1
Ariguzo, Godwin C.
1
Azemi, Yllka
1
BMSG, Berkeley Media Studies Group
1
Balan, Carmen
1
Bayrak Meydanoğlu, Ela Sibel
1
Becker, Michael J.
1
Bello, Adenike O.
1
Benson, Stephen
1
Bosnjakovic, Davor
1
Bright, Laura
1
Catoiu, Iacob
1
Chinedu-Eze, Vera C.
1
Chintagunta, Pradeep K.
1
Costa, Milena
1
Costa, Miriam Pires da
1
Cristina, Dinu
1
Cristina, Gherman
1
Cruz, Rui Manuel Nunes
1
CĂTOIU, Iacob
1
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
eSocialSciences
1
Published in...
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Journal of marketing research
4
International journal of business information systems : IJBIS
3
Management & Marketing
3
International journal of electronic marketing and retailing : IJEMR
2
International journal of technology marketing : IJTMkt
2
Journal of marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Acta Universitatis Bohemiae Meridionales
1
Annales Universitatis Apulensis Series Oeconomica
1
Annals of Faculty of Economics
1
Annals of Spiru Haret University, Economic Series
1
Asian Academy of Management journal : AAMJ
1
Cogent Business & Management
1
Cogent business & management
1
Expert journal of marketing
1
Information systems research : ISR
1
Interdisciplinary Management Research
1
International Journal of Academic Research in Business and Social Sciences
1
International Journal of Economics and Business Research
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
1
International journal of business and systems research : IJBSR
1
International journal of business innovation and research : IJBIR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of markets and business systems
1
International journal of public sector performance management : IJPSPM
1
International journal of sport management and marketing : IJSMM
1
Journal of accounting & management information systems : JAMIS
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of digital banking
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of marketing for higher education
1
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ECONIS (ZBW)
53
RePEc
16
BASE
4
EconStor
2
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1
Consumer attitudes toward the adoption of
mobile
marketing
in Namibia
Maseke, Bernardus Franco
- In:
International journal of markets and business systems
4
(
2020
)
1
,
pp. 42-80
Persistent link: https://www.econbiz.de/10012253763
Saved in:
2
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
Saved in:
3
Phone and self : how smartphone use increases preference for uniqueness
Song, Camilla Eunyoung
;
Sela, Aner
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 473-488
Persistent link: https://www.econbiz.de/10014294943
Saved in:
4
A strategic framework for non-intrusive
mobile
marketing
campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
5
Blurring luxury : the mediating role of self-gifting in consumer acceptance of phygital shopping experiences
Lawry, Charles Aaron
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 796-822
Persistent link: https://www.econbiz.de/10013209414
Saved in:
6
Effectiveness of
mobile
marketing
on the customer's experience in Kingdom of Saudi Arabia : a social media perspective
Khalufi, Nasser
;
Khairul Anuar Mohammad Shah
;
Qaisar Iqbal
- In:
Expert journal of marketing
7
(
2019
)
2
,
pp. 100-111
Persistent link: https://www.econbiz.de/10012217311
Saved in:
7
The factors that influence the acceptance and adoption of
mobile
marketing
by university students
Cruz, Rui Manuel Nunes
;
Rosário, Albérico Travassos
; …
- In:
International journal of business and systems research …
15
(
2021
)
4
,
pp. 527-543
Persistent link: https://www.econbiz.de/10012596138
Saved in:
8
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
9
Mobile
marketing
campaigns : practices, challenges and opportunities
Kumar, Vikas
;
Mittal, Saurabh
- In:
International journal of business innovation and …
21
(
2020
)
4
,
pp. 523-539
Persistent link: https://www.econbiz.de/10012199558
Saved in:
10
Herding the hordes : using location-based services and mobile messaging to affect visitor behavior
Högberg, Johan
;
Wästlund, Erik
;
Aas, Tor Helge
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 870-878
Persistent link: https://www.econbiz.de/10012230397
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