Search Results - subject:"Mobile targeting"

Mobile targeting : exploring the role of area familiarity, store knowledge, and promotional incentives

Kato, Ryo; Hoshino, Takahiro; Moriwaki, Daisuke; … - 2022

Persistent link: https://www.econbiz.de/10013531034

Effectiveness of integrated offline-and-online promotions in omnichannel targeting : a randomized field experiment

Lee, Seung Yoon; Son, Yoonseock; Oh, Wonseok - In: Journal of management information systems : JMIS 38 (2021) 2, pp. 484-516

Persistent link: https://www.econbiz.de/10012624134

Optimal strategies of mobile targeting promotion under competition

Wan, Qin; Yang, Shilei; Shi, Victor; Qiu, Martin - In: International journal of production economics 237 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012607212

Mobile targeting in industrial marketing : connecting with the right businesses

Feng, Xiangnan; Li, Yiwei; Lin, Xiaolin; Ning, Yijian - In: Industrial marketing management : the international … 86 (2020), pp. 65-76

Persistent link: https://www.econbiz.de/10012212207

Mobile time-based targeting : matching product-value appeal to time of day

Phang, Chee Wei; Luo, Xueming; Fang, Zheng - In: Journal of management information systems : JMIS 36 (2019) 2, pp. 513-545

Persistent link: https://www.econbiz.de/10012198595

Customers' cherry picking and mobile accessibility on competing firms' profitability

Wan, Qin; Yang, Shilei; Liao, Yi; Hu, Xinxin - In: Journal of the Operational Research Society 70 (2019) 8, pp. 1234-1252

Persistent link: https://www.econbiz.de/10012213697

Mobile targeting using customer trajectory patterns

Ghose, Anindya; Li, Beibei; Liu, Siyuan - In: Management science : journal of the Institute for … 65 (2019) 11, pp. 5027-5049

Persistent link: https://www.econbiz.de/10012125865

How to offer mobile targeting promotion under asymmetry

Wan, Qin; Zhu, Jing; Li, Huijing; Wang, Lili - In: Nankai Business Review International 8 (2017) 3, pp. 289-303

Purpose Based on consumers’ geographic real-time locations, firms can utilize mobile targeting promotion (MTP) to … the few papers which study mobile targeting based on game theory considering unit targeting cost and asymmetric mobile …

Persistent link: https://www.econbiz.de/10014954284

When location and content matter: effects of mobile messages on intention to redeem

Beeck, Ines; Toporowski, Waldemar - In: International Journal of Retail & Distribution Management 45 (2017) 7/8, pp. 826-843

digitization in retailing by using new technologies for brick-and-mortars, e.g., mobile messages as part of mobile targeting. This …

Persistent link: https://www.econbiz.de/10014804717

When location and content matter : effects of mobile messages on intention to redeem

Beeck, Ines; Toporowski, Waldemar - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 826-843

Persistent link: https://www.econbiz.de/10011775722

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