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Adoption behaviour 1 Chinese consumers 1 Marketing not elsewhere classified 1 Mobile technological innovation 1 Qualitative Methods 1 Regional differences 1
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Free 1
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Article 1
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Undetermined 1
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Andrews, Lynda 1 Drennan, Judy 1 Song, Jinzhu 1
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Exploring regional differences in Chinese consumer acceptance of new mobile technology : a qualitative study
Song, Jinzhu; Drennan, Judy; Andrews, Lynda - 2012
’ acceptance of the mobile technological innovation. The findings are compared and contrasted against those reported in Western …
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